BluePrint® Organic Expands Beverage Varieties with Launch of Kombucha Drinks

Brand Develops Kombucha Crafted with Cold-Pressed Juice for All-In-One Drink that Aids in Digestion and Supports Energy

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Jul 19, 2016, 08:52 ET

LAKE SUCCESS, N.Y., July 19, 2016 /PRNewswire/ -- BluePrint®, a leader in developing cold-pressed juices and juice drinks, today announced the launch of a new line of certified USDA organic Kombucha Drinks, now available at Whole Foods Market and local retailers in the New York Tri-State area, as well as in Whole Foods Market Midwest- area stores starting in September. The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits, such as digestion and immunity. Additionally, starting August 25, 2016, BluePrint® Kombucha Drinks will be available in Sprouts Farmers Market locations.

BluePrint(R) Organic Juice Drinks Logo

"Our dedicated BluePrint® consumers have been asking for a Kombucha product. We know they are on-the-go and need solutions to fit their lifestyles," said Alex Galindez, General Manager, BluePrint®. "When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.' BluePrint® is dedicated to helping consumers lead healthier, more energy-filled lives—organically."

BluePrint® Kombucha drink line consists of four varieties in 14-fluid ounce bottles: Kale-a-lu-ya, Miss Tang, Raise the Roots and Sweet Heat. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

BluePrint® Kombucha Drink varieties blend organic fruits and vegetable juices with reinvigorating ingredients, creating an ideal combination for an energizing, on-the-go beverage. Varieties include:

Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
Miss Tang: Lime, lemon and ginger juice helps to support the immune system.
Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

About BluePrint®
Launched in 2007, BluePrint®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is a pioneer of cold-pressed juices and juice drinks that provide functional nutrition. Under each signature blue cap is a delicious blend of pure, organic ingredients that serve as a great way to support energy on-the-go and provide a natural recharge. BluePrint® is continuously innovating and is committed to helping consumers lead healthier, more energy-filled lives. BluePrint® is more than just a drink. It's a way of life and is driven to continually bring new, organic products to the market. BluePrint® is sold at select retail outlets such as Whole Foods Market, and online at BluePrint.com. For more information about BluePrint®, please visit BluePrint.com.

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SOURCE The Hain Celestial Group, Inc.