BlueRock Energy Announces Partnership With NFL Star Aaron Williams

SYRACUSE, N.Y. and BUFFALO, N.Y., July 22, 2014 /PRNewswire/ -- BlueRock Energy, Inc., the premier provider of electricity, natural gas and green energy products to businesses and residents in New York State and official energy supplier of the Buffalo Bills, today announced that it has engaged NFL star Aaron Williams as an official spokesperson and brand ambassador for the company.

Williams, a University of Texas graduate and four-year veteran of the Buffalo Bills, has emerged as one of the NFL's most promising secondary players over the past few seasons. Beyond his accolades on the field, Williams has become known throughout the Buffalo area for his charitable involvement and for being an extremely active community member.

As part of the partnership, BlueRock Energy will be engaging Williams to serve as a corporate spokesperson and brand ambassador on a variety of promotional, content, and community initiatives. Among the initiatives in which Williams will be active for BlueRock Energy include; customer event appearances and social engagements, social media promotions and content programs, TV and radio commercials, community and charity event appearances, and more.

"Aside from his achievements on the field, Aaron Williams is someone for whom all in the Western New York region have a great deal of respect and admiration," said Phil Van Horne, CEO of BlueRock Energy. "We're thrilled to have Aaron on the BlueRock Energy team, and to join forces on a variety of exciting fan friendly initiatives for all of Bills Nation."

This announcement comes as BlueRock Energy gears up for its second season as the official electricity supplier of the Buffalo Bills. Bills fans have come to recognize BlueRock Energy over the past year for the company's active involvement in several promotions and initiatives to enhance the fan experience both at Ralph Wilson Stadium on game day, as well as in between games and during the offseason. These initiatives include the BlueRock Energy Player of the Week Fan Vote, BlueRock Energy Fan Energy Meter, Buffalo Bills Training Camp Sponsorship Day, Game Week Sponsorship Giveaway, John Murphy Show Commercials, and many more.  

"I am very happy to announce that I will be partnering with a dedicated business like BlueRock Energy," said Aaron Williams, star free safety of the Buffalo Bills. "My personality and energy are directly aligned with theirs and I look forward to representing them both on and off the field."

For more information on BlueRock Energy, please visit www.bluerockenergy.com.   

About BlueRock Energy

BlueRock Energy is a privately held energy solutions company that provides electricity, natural gas and renewable energy products to more than 14,000 customers across New York State. The team at BlueRock provides businesses and residential customers with unique energy plans designed to keep it simple while reducing costs. Customers can also rest assured that the company's renewable energy products come from 100 percent New York State generated sources.

To learn more about BlueRock Energy, please visit www.bluerockenergy.com.

Media Contact: North 6th Agency, Inc. (For BlueRock Energy)
212-334-9753, [email protected]

SOURCE BlueRock Energy, Inc.