BlueStar Energy Solutions Enhances Energy Management Offerings with Acquisition of TruBrite

CHICAGO and MARYSVILLE, Calif., Nov. 17, 2011 /PRNewswire/ -- Helping build upon the company's energy efficiency and demand response offerings for businesses across the U.S., BlueStar Energy Solutions today announced it acquired TruBrite Energy Management.  

"This acquisition brings together BlueStar's and TruBrite's energy management expertise to meet businesses' needs with energy efficiency projects that deliver savings and environmental benefits," said Troy Hammond, President of Demand Side Management for BlueStar. "Working with the TruBrite team as our West Coast office, we can more effectively conduct facility audits and perform installations nationally."

The acquisition builds upon BlueStar's energy management offerings, which includes lighting controls, design and retrofits, energy monitoring and heating, ventilation and air conditioning (HVAC) controls.

Based in California, TruBrite provides energy-efficient solutions for national business chains, commercial customers, schools and municipalities. TruBrite works with major utility energy efficiency programs to install state-of-the-art energy-efficient lighting and control systems to lower customers' energy usage and reduce their energy costs. TruBrite has been the preferred supplier on more than 30,000 energy management projects.  In so doing, it has built an enviable reputation in California and nationally for cost effectiveness and quality and its brand name will continue to be used for BlueStar's West Coast operations.

"We look forward to applying our twenty years of installation experience to grow our business both locally and nationally with the greater financial and management strength that BlueStar brings," said Bob Birkholz, founder and owner of TruBrite. "The talented staff that has served TruBrite's customers for years will continue on and BlueStar looks to invest in TruBrite resources."

Guy Morgan, CEO of BlueStar, said, "With BlueStar's dual role as a retail electric supplier and energy efficiency advisor, we are equipped to provide businesses with the necessary insights and innovations to get the most value out of their energy management programs."

Financial terms of the deal were not disclosed.

About TruBrite Energy Management

Since 1997, TruBrite Energy Management has served as a leader with energy audits, control systems and cost-effective, energy-efficient lighting and lighting retrofits for every size organization. TruBrite helps customers conserve energy and optimize lighting systems while maximizing costs savings, rebate incentives, ROI and cash flow, and reducing harmful environmental emissions.

About BlueStar Energy Solutions

BlueStar Energy Solutions is an independent retail electricity supplier—unaffiliated with any utility—supplying electricity to business and residential customers.  One of the fastest-growing energy suppliers in the United States, BlueStar provides a wide array of energy solutions including retail electricity supply and is operating in Illinois, Pennsylvania, Delaware, Maryland,  New Jersey, Ohio and Washington, D.C.  BlueStar also provides energy management services nationwide. For more information visit www.bluestarenergy.com.

SOURCE BlueStar Energy Solutions