Blundstone Announces #HowIRoam Campaign To Celebrate Ducati Scrambler Collaboration
Brand Hosts Motorcycle Journey Throughout the Pacific Northwest, Inviting Fans to Follow on Instagram and Enter to Win a Ducati Scrambler
NEW YORK, Sept. 10, 2015 /PRNewswire/ -- Iconic footwear brand Blundstone is pleased to announce the launch of its #HowIRoam campaign in support of the brand's recent collaboration with world renowned motorcycle brand Ducati. In partnership with Ducati Scrambler, Blundstone has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler's official apparel and accessory collection. The #800 Ducati Scrambler boot is now available at us.blundstone.com and at select retailers nationwide. To celebrate the release, Blundstone is embarking on a motorcycle journey throughout the Pacific Northwest starting today and ending October 9th, 2015. The ride is a part of a national promotion, culminating with a Ducati Scrambler giveaway.
The #HowIRoam campaign is a celebration of the exhilarating feeling of doing what you love. With no itinerary and no set plans, fans can follow the adventure at @blundstone on Instagram where the brand will document the journey through the sharing of videos and photographs. Additionally, fans can enter-to-win weekly prizes including Blundstone #800 Ducati Scrambler boots, gear from leading outdoor brand Poler Stuff along with the grand prize—a new Ducati Scrambler. By following @Blundstone on Instagram and posting photos of living life to the fullest using #HowIRoam, fans will be automatically entered to win.
Additionally, during the motorcycle journey, Blundstone will capture images and video with sponsored equipment from GoPro and join forces with renowned photographer and Instagram influencer, Benjamin Heath who will share his stories and imagery from the adventure.
"#HowIRoam gives Blundstone a chance to bring our brand to life and share imagery and stories through our social platforms," says International Sales Executive, Andrew Ross. "We're very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We're looking forward to engaging with our customers and seeing the imagery and stories they share."
With its release of the 2015 Scrambler, Ducati has focused on a "post-heritage" style, taking the best of the past and creating something unique and contemporary; synonymous with the core manifesto of the Blundstone brand. Recognized as quite possibly the world's most comfortable, most durable boots ever made, Blundstone is known for its iconic elastic-sided Chelsea boots that offer durability and classic styling.
About Blundstone:
Founded in Tasmania, Australia in 1870, Blundstone is recognized as quite possibly the world's most comfortable, most durable boots ever made. Blundstone is known for its iconic elastic-sided Chelsea boots sold worldwide that offer durability and contemporary styling. The company's extensive boot range also includes a safety boot line that offers superior comfort and protection for industrial usage. For more information, visit us.blundstone.com.
MEDIA CONTACT:
Ramsay Horn
S+L | PR + Communications
[email protected]
310-996-0239
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SOURCE Blundstone
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