BluSand Beauty Launches The Sprush® Creating A New Technique In Hair Coloring: Foilyage

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Apr 17, 2015, 09:15 ET

NEW YORK, April 17, 2015 /PRNewswire/ -- BluSand Beauty (http://blusandbeauty.com), a brand name familiar to salons since the invention of the infallible BleachSafe® towel, is first to market with a patented tool already revolutionizing the hair coloring industry—The Sprush®.

BluSand Beauty Launches The Sprush(R) Creating A New Technique In Hair Coloring: Foilyage

Many colorists have been known to use a spatula rather than a bristle brush for highlighting. However, spatulas are naturally held sideways. After extensive research, The Sprush applicator was designed for precision color/relaxer application, offering substantial savings in product usage and many benefits over the use of bristle brushes.

BluSand Beauty Creative Artist and famed Japanese colorist, Hitomi Ikeda has used The Sprush to create a new international hair coloring sensation that she has coined Foilyage. It is a technique combining both foils and balayage to create s'ombre hues. Hitomi follows the typical balayage steps but instead uses The Sprush to paint on the color, followed by foil wraps creating softened ombre ends. Hitomi commented, "Bristle brushes tend to trap hair, so I prefer to use The Sprush because it applies product more evenly, which provides a more natural look."

The Sprush is only one of many new inventions slated for 2015 from the beauty brand. Morris Sitt, CEO of BluSand Beauty commented on the success of The Sprush noting, "It is our brand mission to invent innovative products that revolutionize the beauty industry."

ABOUT BLUSAND BEAUTY:
At BluSand Beauty our mission is to create and bring to market the most innovative, cutting edge products that will enhance the lives of our customers, in business and at home. We also know that quality is as important as innovation and we make sure every product under the BluSand Beauty brand is vetted for its quality and what it can do for "quality of life." We want our customers to find us as part of their solution. We have been building our portfolio one brand at a time starting with BleachSafe®, which was launched in 2001. The enormously positive response encouraged us to continue to find new solutions, which now focus on providing comfort and cleanliness in the salon and spa space.

Photo - http://photos.prnewswire.com/prnh/20150417/199292

SOURCE BluSand Beauty