MANHATTAN BEACH, Calif., May 9, 2012 /PRNewswire/ -- DermStore.com is proud to unveil the newest addition to their online beauty mecca, blush.com. The new site, which will serve as a sister site to DermStore, will feature an ever-growing list of the most sought-after makeup brands.
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In addition to the award-winning customer service and perks found on DermStore.com, blush.com will be home to the Blush Beauty Curator Panel, comprised of the industry's premier makeup artists and cosmetics professionals. The esteemed panelists will use their invaluable beauty knowledge to scour through thousands of products and hand select the best and most cutting-edge makeup on the market to be offered on blush.com. In addition to highlighting their curated collection of cosmetics, they'll offer tips, tricks and tutorials, as well as vote on the Best of Blush Beauty Awards.
"The launch of blush.com will streamline the process for our customers seeking both serious skin care and fun cosmetics. They are now able to shop two different sites, one with thousands of skin care items and one with thousands of carefully selected cosmetics, and experience one simple checkout process," stated Dan Obegi, CEO of DermStore.com and blush.com. "Additionally, blush.com provides us an opportunity to reach a younger demographic that is more interested in eyeshadows and lipsticks than anti-aging serums."
The younger demographic targeted by blush.com is reflected in the various partnerships and promotions offered to the customers--including the collaboration with YouTube sensations Blair and Elle Fowler. The Fowler sisters gained international fame and millions of fans by sharing their beauty musings, advice, tips and tricks through their YouTube channel. They will now serve as members of the Blush Beauty Curator Panel and offer their expert advice on the newest trends in cosmetics. Furthermore, blush.com is the exclusive partner for Elle and Blair's upcoming cosmetic line, Skylark, set to launch in September 2012.
"I am so excited to have the Fowlers on board with blush.com," said Obegi. "Not only do they yield a great amount of influence over their fan base--they're the perfect representation of the blush consumer: youthful, smart, fashion-forward and educated when it comes to products, brands and ingredients."
To further emphasize blush.com's focus on what's new and current, the site is partnering with handbag designer Lauren Merkin, a favorite among celebrities such as Eva Longoria, Sophia Bush and Olivia Wilde. To coincide with the launch of blush.com, Lauren Merkin has designed a limited-edition version of her most popular purse, the Eve clutch, valued at $200. Every day for blush's first month, blush.com orders will be selected at random to receive the coveted bag.
"Fashion and beauty go hand in hand so it was an easy decision to partner with blush.com as they expand into the fun and flirty side of cosmetics. What better way to bring a look together than accessorizing with a perfect clutch," stated Lauren Merkin.
Additionally, blush.com will be working closely with BellaSugar, the beauty destination of POPSUGAR, a leading lifestyle brand for women 18-40. The experience will provide the viewer with an in-depth look at the newest products found in the beauty world and some of BellaSugar's favorite finds, as well as amazing offers, beauty deals and tutorials found only on blush.com.
As a sister website of DermStore, blush.com is part of a long legacy built upon strong brand relationships. Both sites are 100% authorized to sell each and every one of the products offered, a fact that ensures a safe destination in which to fulfill beauty needs. And with the same great service as DermStore--complete with free shipping, free samples and beauty experts available 24 hours a day, every day--the impeccable selection is met with an impeccable shopping experience not found anywhere else.
SOURCE blush.com
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