LAS VEGAS, Aug. 22, 2011 /PRNewswire/ -- Blvd Media Group (www.blvd-media.com) announced that it has created a strategic alliance with EyeCity.com, Inc. (Pink Sheets: ICTY) to use the accessTool® to expand beyond the traditional reach of direct response advertising.
The accessTool® was developed by Blvd Media to increase user engagement of advertiser offers by using premium content and virtual gifts as an incentive to drive participation.
"Rewarding people for their time and effort spent while completing advertiser offers continues to be the best method of acquiring and retaining users," said Carter Matzinger, President of Blvd Media Group. "Our growth in the incentive cost-per-acquisition advertising industry is a direct result of the reward programs of our partners. We are excited to combine our technology and business strategies with the ICTY's relationships and reward programs."
ICTY Group specializes in direct to consumer marketing of new products. This creates an ideal synergy for marketing, delivery, and monetization methodologies used by Blvd Media. ICTY presents Blvd Media with the opportunity to expand beyond its current growing market presence within online gaming and social networks.
In the next thirty days, Blvd Media and ICTY Group will begin to launch a variety of performance-based websites to enhance ICTY's gross revenue. The websites will reward users every time an advertiser's offer is successfully completed. This takes advantage of the current trends in both incentive advertising and content blocking technology.
Incentive cost-per-acquisition advertising is nothing new, however, the applications are more commonly found within online gaming and social media/network sites. In 2010, performance-based advertising exceeded $16 billion and the trends continue to point toward future growth.
"We are extremely excited about the opportunity to employ Blvd Media Group's monetization strategies and technology in the direct to consumer product marketplace," said Bradley Wilson, President of ICTY Group. "These proven programs offer a dramatic revenue opportunity for ICTY and open an entirely new genre within our marketplace."
About Blvd Media Group
Blvd Media Group is an online advertising network that develops enterprise technologies to promote incentive-based advertisements across niche verticals. The company develops relationships with direct advertisers and advertising aggregators to create a network of offers available to publisher websites.
Blvd Media Group developed a suite of Software as a service ("SaaS") applications that make it possible to monetize premium content and virtual items in ways that are customizable, scalable, and automated across premium content websites and virtually any platform.
About EyeCity.com, Inc.
EyeCity.com, Inc. ("ICTY Group") is a diversified Direct Consumer Sales company offering proprietary products through multiple channels of media distribution and providing clients strategic consulting and analytical solutions. ICTY Group is seeking to acquire new channels of distribution and technology in internet enterprise web applications, incentive based advertising vehicles tied to both CPM and CPA ad networks, mobile media applications, consumer facing brands with established membership databases as well as natural resources companies in the oil, gas and junior mining. ICTY's principals offer client companies' necessary working capital for growth marketing, and related services such as analysis, valuation, selection of compatible public partners, due diligence, strategy formation, execution of mergers or acquisitions, post-merger management in accordance with SEC requirement, and fundraising through various options available in the financial markets.
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SOURCE Blvd Media Group