BMA Minnesota Examines How to Blend Traditional and New Media to Drive Leads and Close Deals

Nov 20, 2012, 09:30 ET from BMA Minnesota

MINNEAPOLIS, Nov. 20, 2012 /PRNewswire/ -- The Minnesota chapter of the Business Marketing Association (BMA Minnesota) will lead a discussion on how to blend traditional and new media to drive leads and close deals on December 4, 2012 at the Metropolitan Ballroom in St. Louis Park, Minn. from 7:30 a.m. to 9:30 a.m.

Companies big and small are spending a lot of time and resources implementing social media strategies. The thing is, too often companies are following the fad but forgetting to incorporate their tried-and-true methodologies to go along with it. Without a well thought-out lead generation process to support and complement social media campaigns, they will never reach their true potential—or ROI.

The session, featuring speakers, Mark Galloway, president of OppSource and Laura Monn Ginsburg, director of marketing at OppSourcewill provide new ideas for making social media actually work in tandem with business to business (B2B) lead generation. Examples will also be provided in how leading B2B brands are making the most of their social media efforts to increase sales pipelines.

The presenters are well versed in B2B lead generation campaigns and demand management for leading technology brands. They will explore the ways well-known B2B brands are missing big opportunities to drive new business opportunities through their online and social media campaigns. Attendees will walk away with three new ideas that they can start leveraging immediately to improve their B2B social media efforts and drive new, qualified sales that you may be missing today.

The event is sponsored by the Business Marketing Association. Minnesota's only professional organization dedicated exclusively to the needs of B2B marketing professionals. The cost of the event is $24 for BMA members and $48 for non-members. To register for the event, visit

About Business Marketing Association
Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit

SOURCE BMA Minnesota