BMA-Minnesota Presents Discussion on Brain-Based Customer Experiences

MINNEAPOLIS, June 6, 2011 /PRNewswire/ -- Customer events are often a critical component of a company's marketing strategy. Whether engaging the customer in a large event, small seminar, trade show, webinar or sales presentation, customer events are an opportunity to convey brand messaging, share information, and garner loyalty. On June 21, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) monthly programming will explore how to engage your audience and make messages stick through "Brain-Based Customer Experiences."

Led by Dan Yaman, CEO of Live Spark, a strategic event design company, the program promises to be entertaining and educational. A professional state hypnotist since the age 17, Yaman has developed innovative ways to help clients engage over ten million audience members around the world. Combining "the art of theater," "the science of learning" and the "psychology of persuasion," Yaman's "Brain-Based" approach creates engaging environments where message comprehension and content retention soars.

"Unfortunately, many of the events and experiences companies put on are conducted with little regard for communicating effectively," said Yaman. "When you understand how the brain learns, that knowledge becomes the key to holding an event that is truly effective; from a company, presenter and audience standpoint."

Through his "Brain-Based" approach, Yaman helps B2B companies such as Honeywell, Intel and Seagate put on events that profoundly increase their ROI while making the event more enjoyable, meaningful and relevant for the audience.

During this engaging and interactive presentation, attendees will learn not only learn about the research behind the "Brain-Based" approach but also how to strategize and plan an event so that attendees remember more and how to completely engage your audience—from the moment they walk into the event, to long after the closing cocktail reception.

Sponsored by Twin Cities-based Ergotron, the event will be held on Tuesday, June 21, 2011, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m. Attendees will be entered into a drawing for an Ergotron Work Fit Workstation.

The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through June 19, 2011. A limited number of walk-up registrations are available.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE BMA-Minnesota