BMR Examines Recent IPOs: SodaStream, Vera Bradley, Fresh Market, ChinaCache & SouFun Holdings

Dec 07, 2010, 09:44 ET from Indie Research Advisors, LLC

PRINCETON, N.J., Dec. 7, 2010 /PRNewswire/ -- ("BMR") (, an online investment newsletter focused on long-term growth and income-generating stocks, has provided subscribers with updated coverage of several recent IPOs including SodaStream (Nasdaq: SODA), Vera Bradley (Nasdaq: VRA), Fresh Market (Nasdaq: TFM), ChinaCache (Nasdaq: CCIH), and SouFun Holdings (NYSE: SFUN).

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In its daily report, wrote: "As with the Keurig model, the machine is a low-margin business, but selling the razor promotes sales of the higher-margin blades, which in SodaStream's case are its CO2 cartridges and consumable syrups.

"The company is taking a multi-pronged approach to marketing its products. On one level it is making an appeal to cost-conscious consumers looking to save a few bucks. Once the machine is purchased it will pay the owner back in short order in reduced costs for buying soft drinks. On another level it's appealing to those customers with a 'green' sensibility, by promoting the reduced number of plastic bottles or cans that will head to a landfill if a family uses its products instead of buying Coke or Pepsi. The third appeal is to the health conscious. SodaStream says its flavoring syrups don't contain high fructose corn syrup and that the diet versions omit aspartame." looked at the following topics, among others:

-- Do SodaStream machines have the staying power of the Keurig, or does it look like a fad? After its post-earnings sell-off, does the stock look like a buy?

-- What are Vera Bradley's biggest strengths moving forward?

--Despite a big run-up, why might Fresh Market shares have more room to run? How does the stock's valuation compare to rival Whole Foods?

--Do Chinese IPOs ChinaCache and SouFun Holdings look like they have strong potential moving forward?


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NOTE: This release was published by Indie Research Advisors, LLC (CRD #131926), a registered investment advisor with the NASD and State of NJ. Past performance does not guarantee future results. Investors should always research companies and securities before making any investments. Nothing herein should be construed as an offer or solicitation to buy or sell any security.


Indie Research Advisors, LLC

Marcie Martin, +1-888-278-5515

SOURCE Indie Research Advisors, LLC