CHICAGO, Aug. 29, 2012 /PRNewswire/ -- SHC Direct, an industry leader in the Loyalty Marketing space, today announced the appointment of Bob Thacker as Chief Marketing Strategist to lead its marketing initiatives. SHC Direct is headquartered in Oakbrook Terrace, IL.
Thacker is currently the Executive Director of Adopt-A-Classroom, a non-profit organization focused on raising funds to provide the necessary supplies to classrooms nationwide. As the Executive Director, Thacker handles donation allocations to the 85,000 registered teachers benefiting from the organization.
Prior to joining SHC Direct and Adopt-A-Classroom, Thacker was responsible for generating many successful ad campaigns for OfficeMax, creating promotional success and brand awareness. As the Senior Vice President of Marketing at OfficeMax, Thacker was accountable for "The World's Largest Rubberband Ball" media campaign and the holiday inspired "ElfYourself" viral marketing phenomenon. Previously, he was the President and CEO of BBDO Advertising in Minneapolis, and was the Senior Vice President of Marketing and Advertising at Sears and Target.
"We are thrilled to have Bob join our team of marketing strategy experts at SHC Direct," said Jeffrey Harris, President and CEO, SHC Direct. "Bob brings an impressive marketing background to the company that will help SHC Direct gain consumer insight for our clients and their businesses."
About SHC Direct – SHC Direct, a leader in Loyalty and Database Marketing, services well recognized and sought after retail brands in the United States and Mexico. SHC Direct's brand essence centers on creating deeper data driven insights to help drive client marketing strategy. SHC Direct's services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and the latest technology, enabling the seamless integration of its platform with client technology systems — combined with the power of seasoned, relevant subject matter experts ready to profitably grow their clients' customer relationships.
Lindsay Ressler, FUEL Partnerships
SOURCE SHC Direct