Bodog88.com Chooses SunplusONEbook for In-Play Sports Events

LONDON, August 19, 2011 /PRNewswire/ --

The leading sportsbook provider in Asia, Sunplus™ ONEbook^[SM] who only recently widened its market focus has already signed a major licensing deal with Bodog88, the Asian facing licensee of the Bodog brand.  The Sunplus ONEbook system will provide Bodog88 customers with a wide selection of in-play sports betting options.

ONEbook^[SM] is the core turnkey sportsbetting platform system powered by Sunplus Holdings.  Integrating ONEbook^[SM] is a simple, seamless process so Bodog88 players will have access to extensive range of in-play events and markets by early this fall.

Carlos Salas, CEO of Sunplus comments:  "We're delighted that such a respected brand chose SunplusONEbook to deliver in-play sports events to their players in Asia."

"Asian players love in-play betting and demand literally thousands of different matches to bet onand SunplusONEbook will give our customers those options," said Robert Gustafsson Managing Director for Bodog Asia.  "The Asian online gaming market is growing faster than anywhere else in the world and the landscape changes so fast in this industry that flexibility becomes absolutely crucial and Sunplus's™ software and resource is second to none."

Sunplus™ via its dedicated solution providers offers one of the largest selections of in-play events to its licensees. In a typical mid-season month an operator can offer its customers more than 100 soccer leagues with more than 5,000 in-play events and 18,000 in-play markets per month.The Sunplus ONEbook platform provides the best prices and widest range of in-running markets and events available, supporting Asian, European and international businesses.

Note to Editors:

About Sunplus™ Holding (Isle of Man) http://www.sunpluscorp.com
Sunplus is a market leading sportsbook platform provider that has evolved over the past 10 years to be the chosen supplier to some of the largest sportsbooks in the world. Its core competency is in the development and delivery of sportsbook software services to gaming companies. Sunplus™ offers several versions of its ONEbook^[SM] platform and associated services to licensees looking to target International, European or Asian markets.

With Sunplus' turnkey solution, operators can effectively license a fully managed sportsbook, with an extremely broad selection of sports and the largest number of in-play events and markets available anywhere in the industry.

About BodogBrand.com:

The Bodog licensing enterprise (http://www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, coffee shops, and other entertainment properties.

SOURCE Bodog88