BODYARMOR Sports Drink Steps Into The Ring To Hydrate Mayweather vs. McGregor
Fastest Growing Sports Drink in U.S. to be Official Hydration Beverage of Historic Event
Aug 23, 2017, 12:02 ET
WHITESTONE, N.Y., Aug. 23, 2017 /PRNewswire/ -- BODYARMOR sports drink today announced it will be the official hydration beverage of Mayweather vs. McGregor, the four-fight SHOWTIME PPV event, taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas.
BODYARMOR sports drink, a better-for-you hydration option with natural flavors and sweeteners, potassium-packed electrolytes, and coconut water, along with the newly launched BODYARMOR Water, an electrolyte-enhanced sport water, will be in both corners for all fights Saturday evening, including the long awaited match-up between undefeated world champion boxer Floyd Mayweather and current UFC lightweight champion Conor McGregor.
"BODYARMOR was created to provide a better-for-you hydration option for athletes who want to perform at their best and there's no better example of two athletes who will be competing at the highest level than Mayweather vs McGregor," said Mike Repole, co-founder and chairman, BODYARMOR. "BODYARMOR is excited to be the hydration choice for all boxers participating in this historic event."
BODYARMOR is backed by sports icon and investor Kobe Bryant, and boasts a high-profile lineup of current star athletes who have all invested in the company including James Harden, Mike Trout, Andrew Luck, Richard Sherman, Anthony Rizzo, Dustin Johnson and more. Earlier this year, BODYARMOR partnered with CONCACAF to be the official sports drink of the CONCACAF Gold Cup.
BODYARMOR is a sports drink that provides superior hydration and is packed with electrolytes, coconut water, and vitamins. BODYARMOR is high in potassium and low sodium and contains natural flavors, natural sweetener and no colors from artificial sources. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes. BODYARMOR sports drink and BODYARMOR LYTE are currently available nationwide and BODYARMOR water will be available nationally starting in October.
About BODYARMOR SuperDrink®
BODYARMOR SuperDrink® is a sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR Sports Water, a premium sport water designed by athletes, for athletes. BODYARMOR is the brand of choice for athletes and has assembled an impressive team of young, superstar athletes such as James Harden, Mike Trout, Dustin Johnson, Andrew Luck, Richard Sherman, Dez Bryant, Anthony Rizzo, Klay Thompson, Kristaps Porzingis, Skylar Diggins, Ryan Blaney and others.
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