Boise® FIREWORX® Takes a Stand against Bland

BOISE, Idaho, Oct. 25 /PRNewswire/ -- Boise Inc. (NYSE: BZ) announces that two new Boise® FIREWORX® colored paper additions – Turbulent Turquoise™ and Cat Tail Copper™  – are now available for sale.

(Photo: http://photos.prnewswire.com/prnh/20101025/CL88320 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101025/CL88320 )

In an era where colored printing on white paper has become the norm, colored paper can be used as a way to stand out and get noticed.  Utilizing colored paper creatively is not just for arts and crafts. It can be a great way to add pizzazz to a presentation, make memos top-of-mind or add flash to flyers.  Self-expression is so personal that Boise turned to its customers to select the newest colors for the Boise FIREWORX product line in an online "Root for Your Color" contest.

The Boise FIREWORX bold assortment makes it easy to find the color that can best express important messages that need to be noticed.   Is Cat Tail Copper™, the beauty behind your brains? Or Turbulent Turquoise™ the color that rises up and gets you noticed?  Boise FIREWORX colored paper allows documents to make waves against a sea of white paper.

Boise FIREWORX colored papers come in a full spectrum of vibrant colors and a variety of weights and sizes, to help paper users discover new and colorful ways to stand out. To ensure the sustainable use of paper, Boise FIREWORX colored papers contain 30% post-consumer fiber content, and are offered with the responsible forest management guarantee of Forest Stewardship Council™ or Sustainable Forestry Initiative® chain of custody certification.

Contact your Boise sales representative for more information, or Boise's customer service team toll-free at 800-864-2450.

• Request a sample pack of the two new Boise FIREWORX colors at www.BoiseInc.com/newcolors
• Visit Boise FIREWORX colored paper on Facebook at www.rootforcolor.com/facebook

About Boise Inc.

Headquartered in Boise, Idaho, Boise Inc. (NYSE: BZ) manufactures packaging products and papers including corrugated containers, containerboard, label and release and flexible packaging papers, imaging papers for the office and home, printing and converting papers, newsprint, and market pulp.  Our employees are committed to delivering excellent value while managing our businesses to sustain environmental resources for future generations.  Visit our website at www.BoiseInc.com.  

SOURCE Boise Inc.