Bold Bracelet Brand VITA E LIBERTA Announces First Exclusive Sale on

May 17, 2013, 08:00 ET from VITA E LIBERTA

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NEW YORK, May 17, 2013 /PRNewswire/ -- New York-based bracelet brand VITA E LIBERTA today announced its debut with an exclusive 72-hour sale at set to begin at 11:00 AM EDT May 19 and end at 11:00 AM EDT May 22. VITA E LIBERTA will offer a special selection of unique hardware-and-fabric-fashioned accessories at a reduced rate.

VITA E LIBERTA (VITA, for short), which means "life and liberty" in Italian, features a line of unisex bracelets whose designs are based on the combination of shiny, silky fabrics with striking industrial-style hard-metal embellishments. VITA's chic, modern designs are all locally sourced and constructed by hand in New York City's Garment District. VITA recently added a distinctive and innovative design feature to its bracelets: a strong magnetic fastener that allows for an easier bracelet application to one's wrist.

Since the VITA brand launched in late 2011, sales of its bracelets have been steady at the Safira shop in downtown NYC's luxury Dream Hotel, at men's clothier Gostoso on Fire Island, and at various NYC pop-up sales, as well as on VITA's products have also been featured on the pages of Life & Style Weekly, Paper Magazine and Complex Magazine.

"I know the time is right to get these bracelets in front of a larger audience," VITA Founder and Lead Designer Francesco Venezia said. "I'm excited and grateful for the opportunity to use the platform to show the world VITA's one-of-a-kind look."


With early collections inspired by vintage fabrics and linings of traditional haberdashery and neckwear, VITA launched its unisex bracelet brand in September 2011. VITA's first line was constructed mostly with lightweight cotton and silk fabric and featured patterns ranging from classic plaids and ginghams to vivid paisleys and Southwestern ikat.

VITA's design has since evolved into a streamlined, consistent look, featuring accessories that are distinctive in their uniqueness and versatility. The latest bracelets use high-quality fabrics mixed with various metal accents and hardware, and they incorporate an innovative magnetic metal closure.  Bracelets can be connected together to make necklaces and creative combinations. The brand's current line features the basic neutral pallet of black and grey inspired by the uncertainty of the future, while shiny metal accents symbolize the gleaming light at the end of the tunnel.

VITA was founded by fashion pioneer and DIY experimentalist Francesco "Frankie" Venezia. An Italian-American by way of New Jersey, Venezia moved to Manhattan to attend the Fashion Institute of Technology, where he earned his bachelor's degree in Fashion Merchandising Management. While he's worked as a Merchandiser for Polo Ralph Lauren and Calvin Klein, his true passion is his own designs; he started wrapping wrists with fabric scraps, and that evolved into an amazing collection of bracelet designs and stylish accessories. VITA was born.

For Venezia and his brand, it's all about life and liberty, hope and happiness.


Francesco Venezia
VITA E LIBERTA Founder and Lead Designer