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Bold New York and Orlebar Brown Presents S/S 2017 Collection at Life Time Athletic at Sky


News provided by

Bold New York

Jul 15, 2016, 10:10 ET

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Bold New York beach balls make a splash at Life Time at Sky's zero-edge pools.
Bold New York beach balls make a splash at Life Time at Sky's zero-edge pools.
Founder and Creative Director Adam Brown poses with models at Orlebar Brown presents the Spring/Summer 2017 Collection in partnership with Bold New York and Lifetime Athletic At Sky.
Founder and Creative Director Adam Brown poses with models at Orlebar Brown presents the Spring/Summer 2017 Collection in partnership with Bold New York and Lifetime Athletic At Sky.
Bold New York. A dynamic new approach to real estate in New York City. A full-service real estate consulting and brokerage firm, founded by two young entrepreneurs who seized an opportunity to innovate the industry.
Bold New York. A dynamic new approach to real estate in New York City. A full-service real estate consulting and brokerage firm, founded by two young entrepreneurs who seized an opportunity to innovate the industry.

NEW YORK, July 15, 2016 /PRNewswire/ -- British designer swimwear brand Orlebar Brown launched its Spring/Summer (S/S) 2017 Collection with their first ever Men's New York Fashion Week (NYFW) presentation at Manhattan's most impressive new property, Sky, located at 605 W. 42nd Street developed by the Moinian Group.

To showcase the new collection, the presentation was held on the rooftop pool deck of Life Time Athletic at Sky. Guests including Graham Norton, Bruce Pask, Eric Jennings, Monsieur Jerome, Jim Moore and Robert di Mauro, sipped on Moët Ice Imperial, the first champagne created to be served on ice, as models showcased key pieces from S/S 2017.

The collection was inspired by the carefree and chaotic elegance of artist Pablo Picasso at work in the mid-20th Century and the easy sartorialism of the clothes he chose to wear. Picasso's life in Cannes, on the beach surrounded by his beautiful muse Françoise Gilot and his inimitable studio style, informed the overall aesthetic. Imbued with a louche spirit, the palette embraces the washed-out tones of Picasso's rose and blue periods.

Orlebar Brown's classic Photographic Editions also jumped into a new territory with contemporary photos in bleached tones and abstract locations. Working with photographers Kirsty Lee, Henry Lederer, Dennis Hallinan and a vintage postcard from John Hindes collection, the photographic editions capture the hazy romance of the summer.

"We are thrilled to have aligned with three outstanding brands, Orlebar Brown, Sky and Life Time Athletic at Sky for Men's New York Fashion week.  The coupling of Orlebar Brown's design and attention to the human form with Sky's innovative approach to sculpting the skyline made this collaboration a natural fit. Both brands truly embrace BOLD's fresh and forward-thinking dynamic," said Jordan Sachs, Co-Founder and CEO of Bold New York.  

The event marks the first in what will be an ongoing series of exciting and unexpected events that Bold New York will be hosting at their clients' properties across the city. BOLD strives to find new ways to utilize exceptional residential spaces, and immerse residents in the vibrant culture that New York City exudes on a daily basis.

About BOLD

Bold New York. A dynamic new approach to real estate in New York City. A full-service real estate consulting and brokerage firm, founded by two young entrepreneurs who seized an opportunity to innovate the industry. They are experts in the project-based, luxury leasing & sales market and are dedicated to implementing dynamic strategies and processes from construction to completion. BOLD is devoted to delivering made-to-measure services in a fun and forward-thinking way. Their carefully-selected agents are passionate and personable. In an industry that changes shape as rapidly as our skyline, Manhattan's most discerning clientele have a new choice when it comes to how they acquire and experience real estate. BOLD facilitates a user-friendly, reliable and safe process of buying, selling, or renting a home. With the support of an ingenious digital platform, BOLD provides sophisticated clients with unmatched experiences. By combining an honest human touch with best-in-class technology, BOLD is defining the future of real estate leasing, sales and new development marketing. To learn more visit www.boldnewyork.com.

Photo - http://photos.prnewswire.com/prnh/20160714/389866 
Photo - http://photos.prnewswire.com/prnh/20160714/389867 
Logo - http://photos.prnewswire.com/prnh/20160714/389865LOGO 

SOURCE Bold New York

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