Jan 22, 2014, 06:00 ET from BOLDFACE Group, Inc.

SANTA MONICA, Calif., Jan. 22, 2014 /PRNewswire/ -- BOLDFACE Group, Inc. (OTCQB: BLBK), announced today that it will be previewing UGLYDOLL®BATH AND BODY at the ECRM Trade Show in February 2014. Since 1994, ECRM has hosted marketing events around the world with participation from thousands of retailers.


UGLYDOLL is a well-known artist created brand.  What started as a drawing of a playful orange character known as Wage™ has turned into an "Uglyverse™" world of fun! In the "Uglyverse" ugly means unique and different and celebrating who you are inside and out is the new beautiful. Just as UGLYDOLL plush toys and accessories have no age barrier, having sold at retailers as diverse as Barney's New York, Museum shops and Toys R Us, this new character driven bath and body brand will to appeal to "boys" and "girls" of all ages.  A digital and motion picture deal with Universal Pictures will further broaden the "Uglyverse".  

"UGLYDOLL BATH AND BODY represents a unique position and voice. It will fill a white space in the market that is currently untapped.  We are confident it will make a big impression with retailers and consumers, who are looking for quality products with a very refreshing attitude," says Ostoya, CEO of Boldface Group.


BOLDFACE is a Santa Monica, California based celebrity beauty licensing and branding company founded by beauty industry veterans Nicole Ostoya and Robin Coe-Hutshing. BOLDFACE is the licensor of the Kardashian Beauty™ brand, MALO™ by Mario Lopez, and beauty and personal care products by UGLYDOLL™.

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The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide.

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