Boll & Branch Unveils New Line of 100% Organic Baby Products

The Fair Trade Certified line features two styles of baby blankets and four styles of crib sheets.

Nov 12, 2015, 11:15 ET from Boll & Branch

SUMMIT, N.J., Nov. 12, 2015 /PRNewswire/ -- Boll & Branch, the market leader in organic and sustainable luxury bedding, today announced the launch of a revolutionary line of products specifically designed for babies and children. Made from the identical 100% Organic Cotton material as the brand's sheets, blankets and towels, Boll & Branch's new line of crib sheets and baby blankets set a new industry standard by becoming the first of their kind to be certified by Fair Trade USA and the Global Organic Textile Standards (GOTS). Impeccably designed and made from materials that were grown without dangerous chemicals, parents won't have to choose between style, comfort and safety when laying their babies down to rest.  

"As a mom, I've struggled with designing my daughters' bedrooms," said Boll & Branch co-founder and President Missy Tannen. "I only wanted my children to sleep on the safest materials, but in doing so I always had to sacrifice style and design. I'm thrilled that after almost a year of development, we've created the sweetest and kindest bedding line. With both our designs and safety standards, there are many sweet dreams ahead."

Just like the time and care that is put into making Boll & Branch's adult sheets, the baby line reflects the same attention to detail, and handmade, quality feel. The crib sheets come in four styles -- three prints and one solid. The prints were created with original works of art. "Cottontail" features a pencil sketched bunny pattern that highlights the "cotton" tail, a reference to the cotton that the company is known for. The "seedling" pattern is an abstract version of Boll & Branch's logo done in watercolor, and the trellis pattern was created using markers, to have slightly imperfect lines. Solid sheets will be available in petal (light pink), sky (light blue), sweet grey, navy, white and natural.

Boll & Branch's baby blankets are 30" x 40" and come in two styles: cable knit and a flat knit. The classic cable knit patterns will be available in petal, sky, grey, antique white and navy. The second blanket style is a flat knit in a small diamond "Origami" pattern, and comes in petal/white, sky/white, and grey/white. All the sheets and blankets share the same color scheme, creating a nursery that is instantly coordinated and beautiful.

People spend a third of their lives in bed, and yet the bedding industry is dominated by non-sustainable, mass-produced products that are not good for farmers, customers, or the environment. Boll & Branch was founded in 2014 to provide a better alternative. All Boll & Branch's products are created with pure, organic cotton that farmers earn a good wage growing. The company also sells directly- to-consumers online, which makes it possible to offer the unique, high-quality products at an affordable price and with total transparency. Boll & Branch's products cost 50-75% less than traditional retail.

The company's mission is clearly resonating. Boll & Branch is one of the fastest growing consumer brands ever and one of the largest purchasers of organic cotton in the world. Founded by parents, Scott & Missy Tannen, the founders realized that the same customers who care about the quality of their own sheets care just as much, if not more, about the bedding for their babies. This inspired them to develop the baby line, which is now available for sale online at

About Boll & Branch
Boll & Branch is a vertically integrated, socially conscious provider of ultra-premium home textiles certified by GOTS and made from 100% organic cotton in Fair Trade-certified mills. Offering luxury linens direct to the consumer online, Boll & Branch has cut out the middleman and high retail markups to completely revolutionize the bedding industry. Founded in 2014 because everyone deserves a good night's sleep—from the customer to the farmer and textile worker—Boll & Branch is a private company headquartered in Summit, N.J. For more information, visit

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SOURCE Boll & Branch