Bon Bon Bum® and Tajín® Launch Flavor-Packed Lollipops with a Zesty-Sweet Kick

Two fan-favorite brands team up to deliver a bold new candy experience

HOUSTON, Oct. 9, 2025 /PRNewswire/ -- Bon Bon Bum®, the iconic bubblegum-filled lollipop from Colombina, and Tajín®, the beloved chile-lime seasoning, have joined forces for an unforgettable flavor mashup.

Branded as "The Mix That Hits," the new Bon Bon Bum® x Tajín® lollipops fuse juicy watermelon and tropical passion fruit with Tajín's signature chile-lime zest — creating a sweet, tangy, and interactive snack. Each gum-filled pop comes with its own pouch of Tajín, inviting fans to dip, lick, and repeat for a two-in-one treat that's perfect for parties, piñatas, or sharing.

"This collaboration is about flavor innovation and cultural celebration," said Mauricio Escobar, VP of Marketing at Colombina. "By pairing our iconic lollipops with Tajín's bold seasoning, we're creating a playful and unforgettable candy experience."

Haydeé Fernández, Director of Alliances at Tajín USA, added: "Our fans love Tajín on fruit, drinks, and candy. This partnership celebrates that creativity and invites everyone to enjoy lollipops in a fresh, fun new way and partaking in a ritual introduced by our fans on social media."

The Bon Bon Bum® x Tajín® 20 count packs are available now at select retailers nationwide and online for $11.99. Fans are encouraged to share their dip-and-lick creations using #MyWayToTajinIt and tagging both brands: @TajinUSA & @BonBonBumUS.

About Tajín
Industrias Tajín® is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 65 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.tajín.com.

About Colombina
Colombina S.A. is a global leading company in food production, with 95 years of experience providing its customers around the world with the best products under a comprehensive and transparent management model. It is focused on the manufacturing and commercialization of food in 20 categories, under leading and recognized brands of high perceived value, accessible to everyone.

Bon Bon Bum, launched in the 1970s in Colombia, has become a global icon, selling over 2 billion units annually in more than 70 countries, and successfully expanding into new categories such as ice cream, chewy candy, and gummies.

SOURCE Tajín USA