BON, the World's First Luxury Theme Park, Opens Its Doors October 24

VidantaWorld's Beauty of Nature (BON) introduces a new all-generations theme park experience in Vallarta–Nuevo Nayarit, beginning with a progressive Soft Opening exclusively for guests ahead of its public opening in April 2027.

VALLARTA-NUEVO NAYARIT, Mexico, Sept. 24, 2026 /PRNewswire/ -- VidantaWorld's Beauty of Nature (BON) Luxury Theme Park, the world's first luxury theme park, opens its gates on October 24 as it begins its Soft Opening at VidantaWorld Vallarta–Nuevo Nayarit, available exclusively to VidantaWorld guests ahead of its public opening in April 2027. Representing an investment of approximately US$1.5 billion, BON sets out to redefine what a theme park can be: a destination where world-class thrills, immersive worlds, original storytelling, dining and hospitality come together through the lens of luxury, designed for every generation to share.

The name Beauty of Nature speaks to the idea at the heart of BON: nature is not a backdrop, but the star of the experience. BON draws its inspiration from the extraordinary natural beauty of Mexico — its lush jungles, shimmering lagoons and dramatic landscapes — along with the country's rich mythology and imagination. Rather than relying on licensed intellectual property, BON has created its own entertainment universe, where original characters and stories come to life amid vibrant, living environments throughout the park.

The October 24 debut will begin a phased Soft Opening ahead of BON's opening to the general public in April 2027. During this period, VidantaWorld guests will have the opportunity to purchase tickets to experience the park, with admission subject to availability.

"We set out to create the world's first luxury theme park and rethink what a theme park experience could be," said Ivan Chávez, Executive Vice President of Grupo Vidanta. "BON brings together the excitement and imagination of a world-class theme park with the space, comfort, service and hospitality of a luxury destination. We want children, parents and grandparents to each find something extraordinary here — and to enjoy it together."

Conceived as the ultimate multigenerational destination, BON will feature more than 20 attractions across its seven themed worlds when complete, alongside multiple restaurants, lounges and retail experiences. From heart-pounding thrills to family adventures and relaxed places to gather, dine and unwind, every generation can find its own moment — and still share the night together.

At Soft Opening, five of BON's seven themed worlds will welcome guests: Laguna Feliz, Celebration Lagoon, Crystal Star Plaza, Discovery Jungle and Adventure Valley. In Discovery Jungle, riders feel the rush of flying suspended beneath the rail aboard The Rise of Soluma, which carries its train along 372 meters of track, reaching 20 meters in height and speeds of 54 km/h. In Laguna Feliz, Floresta Drop sends riders soaring 40 meters above the treeline before a breathtaking plunge. In Adventure Valley, Time Quest spins and sways through an experience built for the whole family. At Celebration Lagoon, The Crater comes alive each night with a spectacle of water, fountains and light.

Entertainment is also a defining part of the BON experience. Cirque du Soleil LUDÕ, which premiered in December 2025, was conceived from the beginning as an integral part of the theme park, bringing a resident Cirque du Soleil production into its overall offering. Featuring more than 40 artists from over 20 countries, LUDÕ combines live performance, visual storytelling and gastronomy in a custom-built theater, adding another dimension to the park experience.

Beyond its attractions and live entertainment, BON is designed as a place to explore, gather, dine and spend the evening together. Immersive environments, open gathering spaces and dining are woven throughout the park, creating different ways for guests of all generations to discover and enjoy the destination together.

BON's all-generations philosophy also shapes its approach to luxury. Here, luxury is not defined only by what guests can experience, but by how they experience it — with more time, space, comfort and service. A deliberately limited nightly capacity gives guests more room to move through the park and enjoy its attractions, entertainment and dining at a more relaxed pace.

To bring its attractions to life, BON assembled a roster of the most respected names in global ride engineering, the same industry leaders behind landmark attractions at the world's most celebrated theme parks. They include Vekoma (Netherlands), creator of The Rise of Soluma; Intamin (Liechtenstein), behind Floresta Drop; Mack Rides and Zierer (Germany); Zamperla (Italy); Walltopia (Bulgaria); Aerophile (France); and Brogent (Taiwan). Every attraction reflects the precision, engineering excellence and uncompromising standards these partners are known for.

The October 24 Soft Opening is only the beginning of BON's story. In the months ahead, new attractions, experiences and surprises will be revealed one by one, giving guests a first look at a park that grows more extraordinary with every visit, well before it opens to the general public in April 2027.

ABOUT BON
BON is the world's first luxury theme park, beginning its Soft Opening on October 24, 2026 at VidantaWorld Vallarta–Nuevo Nayarit, ahead of its opening to the general public in April 2027, with its seven themed worlds opening gradually through December 2027. Built around an original universe inspired by Mexico's nature, mythology and imagination rather than licensed characters, BON will feature more than 20 experiences and attractions. Conceived as an all-generations park, BON brings together thrills, immersive environments, entertainment and dining to create experiences designed to be shared and enjoyed across generations. The park will continue to evolve progressively, introducing new attractions, experiences and surprises throughout the year. BON operates in the evenings, Tuesday through Saturday, with nightly capacity intentionally limited to preserve an uncrowded, luxury-paced experience. During Soft Opening, admission is available exclusively to VidantaWorld guests, who will have the opportunity to purchase tickets to experience the park during their stay. Park admission is separately ticketed and subject to availability. BON is part of VidantaWorld, Grupo Vidanta's integrated luxury destination in Vallarta–Nuevo Nayarit, Mexico.

ABOUT VIDANTAWORLD
VidantaWorld is a luxury tourism and world-class entertainment brand developed by Grupo Vidanta. It brings together hospitality, dining, entertainment, golf and wellness across destinations including Vallarta–Nuevo Nayarit and Riviera Maya, while extending its approach to travel at sea through VidantaWorld Voyages. Its portfolio of experiences includes Cirque du Soleil LUDÕ, Cirque du Soleil JOYÀ, Jungala Aqua Experience, VidantaWorld Concert Series, VidantaWorld Mexico Open on the PGA TOUR, VidantaWorld's ELEGANT and BON. VidantaWorld represents Grupo Vidanta's evolution toward an integrated destination model that brings together accommodations, entertainment, gastronomy, sports, wellness and travel experiences. For more information, visit vidantaworld.com or follow @vidantaworld on social media.

ABOUT GRUPO VIDANTA
Founded in 1974 by tourism visionary Daniel Chávez Morán, Grupo Vidanta is a leading Mexican tourism developer with more than five decades of experience creating luxury resorts, entertainment experiences and tourism infrastructure. Its continued evolution has expanded the company beyond hospitality into an integrated tourism model encompassing entertainment, gastronomy, golf, wellness and travel experiences, including the development of VidantaWorld.

MEDIA ASSETS
BON Assets
Social media: @vidantaworld | @bon.vidantaworld

SOURCE VidantaWorld