Bonnie Bachar Kintzer Named Chairman and CEO, Women's Marketing, Inc. (WMI)

WESTPORT, Conn., April 6 /PRNewswire/ -- Bonnie Bachar Kintzer has been appointed Chairman and CEO of Women's Marketing, Inc., a media company providing integrated, cross-platform marketing solutions aimed at the women's market.  Ms. Kintzer joins WMI from Kintzer & Associates, a strategic management consulting firm she founded in 2007 that specializes in media, with a client list of prestigious online and offline publishing brands.  She succeeds Jill Botway, who has left the Company at the mutual agreement of Ms. Botway and the Board.

Founded in 1982, WMI uses customized approaches to plan, source, and buy leading media properties. The company's tailor-made ad networks incorporate all types of media to reach target demographics for its clients. WMI's Alternative and Digital Out-of-Home media offerings include the world's largest Out-of-Home search engine.  

"I am delighted to be joining WMI at a pivotal time in the media industry, given the company's compelling proposition for marketers targeting women across all platforms," said Kintzer.  "WMI's strategic integrated solutions help brands effectively reach today's consumer and I am excited about further developing these opportunities."

"Bonnie has distinguished herself in the media arena, bringing a solid blend of management experience, business development acumen, and impressive financial results to her leadership role at WMI," said Robert B. Nolan Jr., Managing Partner at Halyard Capital. "A visionary, strategist and tactician, Bonnie is well-suited to drive WMI's growth and continued success by maximizing the company's unique client offerings of cross-platform media solutions."

Prior to Kintzer & Associates, from 1998 through 2007, Ms. Kintzer was employed by Reader's Digest Association.  Initially joining the company as Vice President, Global Strategy & Business Redesign, her responsibilities were increased through a series of promotions culminating in 2005 as President, U.S. Publishing.   In this position she was responsible for all of the Company's print and digital publishing activities in the United States.   Among her most significant achievements were the launch of Every Day with Rachael Ray, the second most successful magazine launch in history and the acquisition of AllRecipes.com, the world's #1 food website.  

Ms. Kintzer received an MBA from The Harvard Graduate School of Business Administration and a BA in International Business from Clark University. She is on the Board of Directors of the Connecticut Center for Child Development.

WMI is a portfolio company of Halyard Capital, a New York-based private equity firm, and Steelpoint Capital Partners, a California-based private equity firm.  Ms. Kintzer has been a director of WMI since September 2009.  For more information, visit www.wmimediasolutions.com.

About Halyard Capital

Halyard Capital is a New York-based private equity firm with over $600 million of capital under management, focused on leveraged buyout and growth equity investment opportunities within the business services, communications and media industries. The firm has extensive experience and a proven track record within the media and marketing services sectors, having invested in businesses that include TRANZACT, impreMedia, EducationDynamics, Engauge and Presidio Networks. Additional information regarding Halyard's strategy, principals and investments can be found at www.halyard.com.

About Steelpoint Capital Partners

Steelpoint Capital Partners is a growth-oriented private equity firm. The firm invests in expansion-stage companies in the information technology, media and marketing services, healthcare and consumer markets. The firm has a flexible investment mandate and invests in companies with outstanding management teams and established products and services. The firm's portfolio includes over 20 companies throughout the United States. Steelpoint's team draws on extensive operating and investment experience to provide value-added support to portfolio companies and their management. For more information please visit www.steelpointcp.com.

SOURCE Women's Marketing, Inc. (WMI)