BooJee Beads Unveils Fun New Badge Reel Designs Combining Fashion and Function

NEWBURY, Ohio, Feb. 12, 2011 /PRNewswire/ -- BooJee Beads, a leading online retailer of ID fashion accessories, lanyards and badge clips, recently unveiled a new lineup of badge reel designs and other accessories including magnet pins, key covers, zipper pulls and ribbon lanyards available for immediate purchase online.

The new magnet pin designs feature colorful crystals, antiqued silver and inspirational etchings. They were designed to hold and protect eyeglasses or keep ID badges out of harm's way without ruining fine fabrics. New zipper pulls are designed to attach to virtually any zipper. They can easily be attached to backpacks, duffle bags, and jackets, adding a personalized touch to bags and clothes and help make items easily recognizable. New key covers fit over home, office, and auto keys for help identifying keys more quickly.

"BooJee Beads ID badge holders, pins and zipper pulls make beautiful functional workplace jewelry, and they are ideal for office assistants, nurses, and even students. We're proud to have developed a complete line of accessories featuring fun colors and designs that can be slipped on or off in a second. We feel that our expanded line of products will better meet the needs of our customers and are glad to offer these additional items. They are all available immediately on our website," said Kimberly Martinez, Chief Executive Officer of BooJee Beads. (http://www.boojeebeads.com).

All BooJee Beads products were developed from real world experience. Disappointed with the plain shoelace-style lanyards being forced in the workplace, the company's founders began making their own ID and badge reel jewelry. Today, BooJee Beads continues to develop products for employees who want to express themselves while maintaining compliance with employer security guidelines.

About BooJee Beads: BooJee Beads is a certified woman owned business (WBEC) encouraging women to craft their own image, work smart, and dream big. Founded by Chief Executive Officer Kimberly Martinez, and Chief Design Officer Lisa Harrington. BooJee Beads has been featured on the Today Show and interviewed by Vogue fashion editor Andre Leon Talley at New York Fashion Week.

SOURCE BooJee Beads