Book-a-Billboard.com Introduces First Outdoor Media Buying Platform

New site changes the way media buyers and sellers interact

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Apr 26, 2010, 05:30 ET

NEW YORK, April 26 /PRNewswire/ -- A New York start-up is revolutionizing the way outdoor media sellers interact with the buyers. The company, Book-a-Billboard.com, provides advertisers with a one-stop solution that allows making media buying and placement decisions easy and fun.

Book-a-Billboard.com helps media buyers to make split-second decisions by allowing them to access information on billboard availability across the country and search through listings by state, zip code, media type, and rate. When the buyer finds a match, he or she can contact the owner directly and proceed with the booking. If an advertiser wishes to shop around and receive multiple offers by email, the site's "Request for Proposal" feature allows them to post campaign parameters, sit back, and watch proposals arrive.

In addition to aggregating information about outdoor media availability, Book-a-Billboard is currently testing a real-time bidding platform that allows media buyers and sellers to instantly negotiate and trade available billboard space. The RTB platform is powered by technology developed by Mercurus.com.

Book-a-Billboard.com is a neutral party in the advertising process, providing a level playing field and equal opportunity for companies of all sizes. All services are currently offered free of charge.

MediaBuyerPlanner.com calls this, "a new way to purchase billboard space, giving outdoor media buyers a way to find information about billboards aggregated in a single space."

This is the solution that do-it-yourself advertisers have been waiting for. It also provides agencies with relief from the cumbersome campaign planning process by having all available billboard space and rates consolidated into a single user-friendly database.

Finally, Book-a-Billboard.com offers billboard owners a terrific opportunity to gain the kind of incremental reach that would otherwise be unavailable to them. The market obviously likes it, as the company has had a healthy flow of new listings since inception.