NEW YORK, June 3, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Book Retailing on the Internet 2013
Executive Summary
The phenomenon of Internet shopping has changed the dynamics of many consumer markets significantly over the last decade; it has greatly altered people's buying habits. The increasing popularity of shopping online has occurred as a result of the many benefits the Internet has to offer, from a greater variety of products and retailers through to the often lower prices available online compared with traditional bricks-and-mortar stores. Internet shopping has reached a new height within the UK over the past 5 years, with over two-thirds of the population now shopping online.
Specialised e-commerce booksellers were some of the first to enter the online market, predominately through the launch of Amazon, which initially specialised in distributing books. While Amazon has since ventured into most other consumer markets, there remain some specialist online booksellers, as well as bricks-and-mortar sites; many traditional bookshops have established a presence online, in order to capitalise on the growing Internet shopping trend. Most recently, publishers themselves have entered the e-commerce market, selling their own titles directly to consumers. Most publishers have an online presence, as it is understood that without one, a company may struggle to successfully compete within the publishing industry.
Sales among e-commerce retailers are thought to have fared much better than those of traditional booksellers. Consumers are becoming increasingly price conscious with their non-essential spending; Internet booksellers often have lower prices than their high-street equivalents.
The introduction of e-readers to the mainstream in the UK in 2009 — and their subsequent rise to popularity — has also greatly benefitted the online selling market, as the coinciding e-books are downloaded directly onto the devices from online sellers. The leading competitors of e-readers and e-books include Amazon's Kindle and its Kindle store, and Apple's iPads and its iTunes and iBookstore. The digital trend has significantly helped the e-commerce market, but also brought new light to the book industry, helping it to move forward into the digital era.
Incentives to highlight the book industry have also been developed by many organisations and the Government. While many of these focus on reading for children, newer examples include World Book Night, launched in the UK in 2011, which intended to appeal to the entire population.
Currently, many other trends and factors are having an impact on the book industry, including the future of public libraries and their potential to adapt to the digital era, as well as many changes that are occurring to the education system, from a new National Curriculum to increasing university tuition fees.
The future of the e-commerce bookselling market is also examined within this Market Assessment. Despite predictions that the economy will remain fairly weak in the next 5 years, the online book market will be successful in maintaining sales. Many factors will influence the predicted growth, ranging from consumers using Internet retailers due to pricing issues through to a continued boom for e-books as the overall publishing industry continues to adapt to the digital phenomenon.
Table of Contents
Foreword
Executive Summary
Introduction
REPORT FOCUS
DEFINITION
Strategic Overview
BACKGROUND
MARKET DYNAMICS AND SEGMENTATION
Market Share
Market Size
DISTRIBUTION
Suppliers/Wholesalers
Customer Deliveries
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
KEY SUPPLIERS AND TRADE ASSOCIATIONS
Publishers
Trade Associations
MARKET FORECASTS
The Consumer Market
BACKGROUND
Price Comparison Sites
Review Sites
MARKET SIZE
CONSUMER TRENDS
Online Retailing
Showrooming
Top-Selling Titles of
Film and Television Adaptations
MARKETING ACTIVITY
Awards
Trade Fairs
Other Marketing Activities
COMPETITIVE ENVIRONMENT
E-Books Market
BACKGROUND
MARKET SIZE
CONSUMER TRENDS
Awareness and Buyers of E-Books
E-Books Versus Traditional Books
Christmas Sales
New Reading Trend for Children
MARKETING ACTIVITY
FutureBook Innovation Awards
Other Marketing Activity
COMPETITIVE ENVIRONMENT
Rights
E-Book Technologies
Digital Rights Management
Online E-Book Sellers
E-Readers
Academic and School Books Market
BACKGROUND
MARKET SIZE
Libraries
CONSUMER TRENDS
MARKETING ACTIVITY
Booktrust
Centre for Literacy in Primary Education
Federation of Children's Book Groups
National Literacy Trust
School Library Association
The Reading Agency
COMPETITIVE ENVIRONMENT
Free Online Text
An International Perspective
MARKET DEVELOPMENTS
COMPETITIVE ENVIRONMENT
CONSUMER BEHAVIOUR
PEST Analysis
POLITICAL
Library Closures
Changing University Fees
New National Curriculum for
Value-Added Tax on E-Books
ECONOMIC
Uncertain Economic Future
SOCIAL
Books Popularised by Technology and the Media
Booktrust Introduces Children's Reading Fund
TECHNOLOGICAL
The Internet Shopping Phenomenon
Industry Dynamics
OVERVIEW
INDUSTRY EXPERTS' OPINIONS
Q1: What Features Would You Like to See for E-Book Readers That Are Not Currently Available?
Q2: Currently, E-Books Only Represent a Small Percentage of Total Book Sales, Despite the Large Growth Evident Over Recent Years. Do You Believe Sales of E-Books Could Eventually Overtake Sales of Print Books in the Future and What Do You Think the Ratio
Q3: The Online Retailer Amazon Has Continued to Dominate Sales of Books and Other Merchandise Significantly Over Recent Years, Do You Foresee This Continuing and What Effect Will the Retailer's Dominance Have on Other Competitors?
Q4: Amazon Has Confirmed That it is Launching a Publishing Operation in Great Britain to Purchase Rights for Titles to Distribute Exclusively on Its E-Commerce Site. If Successful, How Much Will This Change Impact Publishers and the Book Publishing Indust
Q5: The Number of Bookshops in the Country Has Been Declining. Do You Think Traditional Bookshops Have a Future or Will E-Books and Other, Notably E-Commerce, Retailers Threaten Their Existence in the Market?
Q6: Carrying on From Question, if Bookshops Are to Remain in the Marketplace, What Changes Are Needed to be Made for Them to Achieve Sales and Guarantee Their Position in the Retail Market?
Q7: Bearing in Mind the Recent News Regarding Random House and Penguin, Can You See This Type of Merger Becoming More Commonplace?
Q8: An Increasing Number of Public Libraries Are Now Offering E-Book Services. Are These Services Likely to Thrive With the Restricted Offering Available? What Factors Would Encourage More Publishers to Allow Works to Become Available to Libraries?
Q9: How Big an Influence Is Social Media in Book Promotion? How Is the Role of Social Media Likely to Change in Future?
Q10: With More Retailers Now Offering Services, What Is the Future for E-Book Subscription Packages? Do You Foresee This Trend Becoming Mainstream and Invested In by Retailers and Publishers in the Near Future?
Key Note Summary
CONSUMER BUYING HABITS
E-Books
Online Purchasing
Company/Supplier Profiles
ACCENT PRESS LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
AMAZON.CO.UK LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
APPLE RETAIL UK LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
BERTRAM TRADING LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
THE BOOK DEPOSITORY LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
THE BOOK PEOPLE LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
JOHN SMITH and SON GROUP LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
OVERDRIVE INC
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
PICKABOOK
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
WATERSTONES BOOKSELLERS LTD
Corporate Strategy
Advertising
Distribution
Profitability
Future Company Developments
The Future
OVERVIEW
MARKET FORECASTS
MARKET GROWTH
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports
To order this report:
Book_and_Music_Stores Industry: Book Retailing on the Internet 2013
Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001
SOURCE Reportlinker
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