BROOKLYN, N.Y., Oct. 18, 2011 /PRNewswire/ -- BookRiot.com, is now the best source of engaging, funny and even irreverent information about literature and has quickly attracted a strong and active readership.

(Logo:  http://photos.prnewswire.com/prnh/20111018/AQ88144LOGO)

"At BookRiot.com, we're not only responding to the profound shifts already happening in the literary community, we are trying to fundamentally change the way that people interact with literature and each other," said Bethanne Patrick, Book Riot's newly appointed Executive Editor. "Readers are hungry for something different from old-fashioned book coverage and Book Riot is satisfying their craving."

In its first two weeks, Book Riot converted nearly 13,000 global readers into Book Rioters, with a majority of those in the 18-34 age range. "Book Riot is paying attention to underserved readers, the post-YA lit young adults," says Patrick. "The site also speaks to the hip reader in all of us. Readers have more of a say than ever--but also are looking for new ways to have that say. Book Riot is leading the way, and I am thrilled to be a part of this movement."

"What sets Book Riot apart from all other resources is that it is truly a community conversation," said Patrick, whose social media project #FridayReads engages thousands of readers each week. "In fact, our readers have even started using the site as a kind of literary therapy; a forum for venting frustration about an author or their guilt over not finishing a novel. Traditional coverage could never allow for this kind of organic innovation, but in the Book Riot movement, everyone and everything literary is fair game!"  

Indeed, there's something for every taste at BookRiot.com, with news, reviews, commentary and advice about all genres of literature. Book Riot also runs regular features, such as Beat the Algorithm, Getting Started With and The Riot Awards, that engage readers in a variety of fun and innovative ways.

"The Book Riot movement has only just begun and we're definitely enjoying the ride," said Patrick.

Book Riot:  It's not a book club... it's a movement.

Join the movement: http://bookriot.com

On Facebook: www.facebook.com/BookRiot

On Tumblr: http://bookriot.tumblr.com

On Twitter: @BookRiot

Contact: Rebecca Black

media@bookriot.com

SOURCE BookRiot.com