Boom Ideanet Takes #inspiredbypets To Heart for PetSmart Holiday TV Campaign

Ideasourcing Model Produces Endearing "Thank You" To Pets

Nov 06, 2014, 21:10 ET from Boom Ideanet

KANSAS CITY, Mo., Nov. 6, 2014 /PRNewswire/ -- For retailers, getting attention on the air can be as competitive as getting traffic to your storefront or site. To generate creative that would help the brand standout, Fortune 400 retailer, PetSmart turned to the unique spin on crowdsourcing offered by Boom Ideanet to develop its 2014 Holiday campaign.

The commercials are built around the campaign theme of "Give Thanks," which appears in-store and online, as well as in broadcast. The brief went out to the Boom Ideanet creators, who entered over 150 ideas. The winning concept, "Thank You Notes," is a heartfelt letter of appreciation from pet parents to their pets. It's a simple, yet real gesture acknowledging all the contributors that pets bring into our lives. The idea also supports the PetSmart #inspiredbypets social media effort.

Boom Ideanet not only handled creative development, the firm also produced the campaign. The production company was Daily Planet, out of Phoenix, with Jerry Brown as director. The spots were edited at 19Below in Kansas City, Joy Moeller, editor. Music was composed by Substream Music, with the mnemonic created by Storefront Music, out of NYC.

The campaign broke on October 27 and will run through December. Stay tuned for an entirely captivating Black Friday TV spot to come.

For more information on Boom Ideanet, visit

About Boom Ideanet
Boom Ideanet, LLC is advertising and marketing creative crowdsourcing, civilized. Based in Kansas City, MO, Boom manages a vetted network of creative talents, hosts assignments and collects ideas in its proprietary online application. The firm also offers novel approaches to production, as needed.

Media Contact:
Kaley Wagner
Boom Ideanet, LLC

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SOURCE Boom Ideanet