NEW YORK, Nov. 19, 2014 /PRNewswire/ -- BoomAgers -- the pioneering advertising agency in global aging and its Founder/CEO Peter Hubbell have been named Global Agency Innovator by The Internationalist Magazine. The Internationalist will host an invitation-only Reception and Awards Luncheon for all 31 of this year's Innovators tomorrow at The Sony Club (550 Madison Avenue).
This is the ninth consecutive year that The Internationalist has taken a deep dive into the field of senior leaders and big thinkers from emerging and established advertising agencies across the world to recognize and honor the most creative, innovative marketers in the global agency space.
"Peter Hubbell is one of those rare agency executives who have the ability to rethink long-held notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk and working in the midst of a rapidly changing business landscape," offered The Internationalist's Publisher and Editor-in-Chief Deborah Malone. "BoomAgers' work for blue-chip global brands never loses sight of 'the big idea,' and consistently champions a multinational strategy," she added.
"We are proud, and deeply honored, to be recognized for innovation by The Internationalist…in only our third year in business," noted Peter Hubbell. "BoomAgers' success to date is a direct result of the actionable strategic expertise and on-target creative executions that we deliver on a daily basis for our clients. As the global marketing community continues to 'wake up' to the enormous potential of the aging marketplace, I am confident that the demand for true insight into this consumer cohort will only increase."
About BoomAgers: BoomAgers is the pioneering advertising agency and preeminent experts in the global aging space: a new kind of marketing company purpose-built to enable established and emerging brands to realize fast growth through a deep understanding of the aging consumer. Founder/CEO Peter Hubbell's first book: The Old Rush, Marketing for Gold in the Age of Aging (2014, LID Publishing) has become an invaluable resource for brands that want to capture the full value of the global aging trend. For more information visit: www.BoomAgers.com
About The Internationalist: The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person-- via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits— all to better serve the needs of this community.
For more information on this year's Innovators visit: http://agency-innovators.typepad.com/agency_innovators_2014
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