Boomers Much Less Likely to Shop on Cyber Monday

New survey from FatWallet reports that almost half (48%) of those surveyed plan to shop on Cyber Monday 2013, with more than half planning to spend more this year. Also, more than 60% surveyed under the age of 40 plan to shop Cyber Monday while more than 60% of "Boomers" say they will not shop.

Oct 23, 2013, 07:00 ET from FatWallet

BELOIT, Wis., Oct. 23, 2013 /PRNewswire/ --, where savvy shoppers share coupons and earn cash back at over 1,500 stores, today announced results from its 2013 Cyber Monday Shopping Survey* by TNS Global. Of the 1,000 surveyed online, 48% said they will shop this Cyber Monday, 60% under age 40 and less than 40% age 50 or over. More than half of those that plan to shop this Cyber Monday said they will spend more this year (52%, up from 33% from a year ago), and 44% said they would spend more than $200. When it comes to which way they will look to find savings, 78% said deals (products on sale), 55% store-wide discounts, 76% want free shipping and 30% will seek cash back. Ways they will shop for Cyber Monday deals:

  • 91% will use Online Retailers                                         
  • 29% will use Online Coupon Sites
  • 23% will use Emails
  • 18% will use Online Cash Back Sites                
  • 13% will use Mobile Devices                                          
  • 9% will use Social Media


"The majority of younger adults are more digitally connected then Boomers are, using emerging online marketing channels like mobile and social media to shop," states Ryan Washatka, FatWallet President. "Cyber Monday offers the perfect storm for these shoppers and the record spending we've seen the last couple of years supports this."

Items they will be shopping for the most on Cyber Monday:

  • 54% for Holiday Gifts
  • 34% for Gadgets       
  • 34% for Clothing
  • 32% for Books, Movies or Music                                    
  • 25% for Toys                                                                                                           
  • 21% for Tablets/Smartphones                       
  • 19% for Laptops        
  • 16% for TVs            

When asked what time they will shop for Cyber Monday deals, 33% will start on Pre-Cyber Monday (Sunday), 69% on Cyber Monday (a.m.) and 19% during Cyber Week (Tuesday through Friday following Cyber Monday). "Holiday shopping events continue to launch earlier with more and more stores starting Black Friday on Thanksgiving, or before, and last year many retailers pushed their Cyber Monday Deals out on Sunday," continued Washatka."

About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, and home of the Black Friday Deal Finder, works closely with 1,500+ retailers like Kohl's, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Performance Marketing Brands (PMB) who owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn money back every time they shop. PMB shoppers are expected to spend over $2 billion through PMB's websites and shopping programs in 2013.

*The national survey conducted online by TNS on behalf of in July 2013 was fielded among 1,000 adults ages 18 or older.

CONTACT: Brent Shelton, 888-634-0098 ext. 236,

SOURCE FatWallet