CHARLOTTE, N.C., March 28, 2011 /PRNewswire/ -- Greg Johnson, formerly of Nike, Johnson & Johnson, Saatchi & Saatchi and J. Walter Thompson, joins Charlotte agency BooneOakley as chief marketing officer and senior vice president, according to David Oakley, the agency's president and founding partner.
BooneOakley, founded in 2000, is an award-winning, globally recognized creative and digital shop with a client roster that has included Bojangles, MTV, Bloom, Visit Charlotte and Mizuno. "We're wrapping up a decade in business," said Oakley. "Our commitment for the next decade is to partner with our clients to offer best-of-class integrated marketing solutions. Greg is the person to help us do just that."
A native North Carolinian and graduate of the UNC-CH School of Journalism, Johnson spent nearly two decades in New York and Portland working on powerhouse brands like Nike, Brand Jordan, Procter & Gamble and more. In addition, he was CEO of Orbo Sports, a global, multi-sport digital media company backed by Silicon Valley, honing his experience in digital strategy. Johnson also holds an M.A. in theology from Western Seminary in Portland, serving as an organizational specialist and strategic leader with a century-old mega church in Oregon.
"My experience is all about high-impact, culture-changing strategy," said Johnson. "And BooneOakley is all about high-impact, culture-changing creative. This is an incredible marriage of talents that we hope will result in brand-building opportunities for our clients."
Johnson's primary responsibilities include strategic leadership and business development across marketing and media platforms, with an emphasis on digital media. A highly-sought national speaker, Johnson has spoken at the Harvard Business School and Kenan Flagler Business School at UNC -CH, to name a few.
"As a full-service creative boutique, we're proud of the creative work we've done for clients," said Oakley. "Greg's arrival means we can do even more in terms of building our clients' business across media platforms. Plus, he's just a really cool guy."
The agency and its founders, David Oakley and John Boone, are the proud owners of an array of local, national and international awards, including a 2010 Webby, a Cannes Gold Lion, Advertising Age "Southeast Small Agency of the Year," Creativity Magazine "Hot Creative Team," the One Show and multiple Clios and Addys. You can check out more about BooneOakley at www.booneoakley.com.
Contact: Charla Muller, 704.574.0787