Booz & Company's Strategy+Business Magazine Selects ARGI Acuity

ARGI's Audience Management System to serve s+b's global print and Web readership

Jun 01, 2010, 10:00 ET from ARGI

MONTVALE, N.J., June 1 /PRNewswire/ -- ARGI announced today that the global consulting firm Booz & Company Inc. (www.booz.com) has selected its Acuity product as the audience management platform for its quarterly magazine, strategy+business.

Acuity was launched last September and ushers in an entirely new set of capabilities for audience development professionals.  In development for over 2 years, Acuity was built to the specifications of today's publishing and media companies.  It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric.  Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form.  It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type.  Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.

Jonathan Gage, Publisher of strategy+business and a Principal of Booz & Company, commented: "Acuity's advanced platform will allow us to unify our print and online audience in a single, relational data system and respond to our readers' needs individually and in real time."

strategy+business magazine reaches more than 150,000 readers worldwide, including tens of thousands of corporate leaders at Fortune 1000 companies.  Hundreds of thousands more readers visit the s+b website (www.strategy-business.com) and related electronic venues to read and download stories, reports, and data.  The magazine's mission is to provide strategic commentary, research, and ideas that bridge the gap between theory and practice in contemporary global business.

Beverly Chaloux, Executive Vice President of Circulation Specialists, Inc. of Shelton CT, the consultancy that managed the vendor selection process, commented: "The ARGI Acuity system will raise the potential of future growth for strategy+business".

ARGI CEO, Ray Butkus said: "Booz & Company has a global reputation of excellence in management consulting.  strategy+business is a preeminent management magazine, and significantly for these difficult times, is one of the few business magazines with an expanding circulation.  This is testament to both the outstanding quality of its content and skill of its publishing and circulation staff.  ARGI is honored to be able to play a key role in strategy+business' future growth.  Circulations Specialists is an organization of highly skilled experts and we could not be more pleased with their recommendation to select ARGI Acuity."

strategy+business' conversion to Acuity will begin immediately.

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change.  With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies.  ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media.  ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.  For more information visit www.callargi.com.

Contact Information:


Ray Butkus

ARGI

135 Chestnut Ridge Road

Montvale, NJ 07645

rbutkus@callargi.com

201-391-1500 x 550



SOURCE ARGI



RELATED LINKS

http://www.callargi.com