SAN DIEGO, Dec. 13, 2017 /PRNewswire/ -- Bop Design, a B2B marketing agency, recently released an article predicting the hottest web design and marketing trends for 2018, and also looks back at trends over the past year. The agency polled their creative, technical, and content teams to determine what trends are on the rise and what trends they anticipate fading out of use in 2018. The teams identified 19 different trends ranging from web design to marketing campaigns to internal approaches to content marketing.
"We work with B2B firms in a variety of industries looking to refine their brand and digital marketing presence," said Kara Jensen, creative principal for the agency. "Over the past year, we've seen a definite shift in the B2B marketing industry away from a desire to be everywhere and a refocusing on cutting the fat and meeting prospects where they are most active online."
According to Jensen, B2B firms are taking a narrower perspective on social media networks. Rather than stretching resources thin and trying to maintain an active presence on every social network, firms are selecting one or two social platforms with a focus on quality over quantity. She also states that the SEO-first approach to B2B web design is fading out, with marketers shifting to an emphasis on the user's experience throughout the entire sales process.
As far as trends expected to gain in popularity in 2018, Jensen mentioned that she and her team are seeing a resurgence of previous trends, but with a different approach. For example, while marketing automation and account-based targeting aren't new trends, how they are integrated into existing B2B marketing strategies is changing.
When asked about an overarching trend for B2B marketing, Jensen said, "Intent. B2B firms are spending a lot more time focusing on the intent behind strategies. They are ignoring the hype or buzz and getting back to basics with a focus on intentional marketing and providing real value through their efforts."
Other burgeoning trends listed in Jensen's article include white website designs, subtle interactive elements on websites, remarketing and reimagining content promotion, to name a few. More trends and explanations can be found in the article, titled, "A Look Back & a Look Ahead for B2B Marketing."
Kara Jensen has been crafting marketing communications, materials, and websites for corporations and non-profits for more than 16 years. Before Jensen co-founded Bop Design in 2008 with Jeremy Durant, she worked at LPL Financial, designing materials and overseeing brand strategies. Jensen has received a variety of nominations for leadership and business awards and has served as a board member for the San Diego Hunger Coalition. Recently, she was a finalist in the San Diego Business Journal's Business Women of the Year for 2017. She is the founder and creative principal at Bop Design, a B2B marketing and web design agency with locations in San Diego, Orange County, Los Angeles, Chicago, and New York.
More information about the San Diego web design firm and Jensen is available on the firm's website: http://www.bopdesign.com.
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SOURCE Bop Design