SAN DIEGO, Nov. 13, 2014 /PRNewswire/ -- When content marketing is discussed, it is typically in relation to lead generation—not lead nurturing. San Diego B2B marketing firm Bop Design contends that content marketing is just as valuable in the closing phase as in the exploratory. "A B2B firm is continuously selling the value of their product or service—both to prospects and current clients. At each stage, the buyer has different needs and it's important that you have useful content to satisfy their specific need," says Jeremy Durant, Co-Founder and Business Principal of Bop Design.
Bop Design has released a guide on content marketing less focused on lead generation and more focused on B2B relationship building. "Content marketing wrongly focuses only on the discovery stage of the buying process and should focus equally on the consideration and decision phases of the sales process," states Durant.
The guide is designed for B2B firms with the typical B2B sales process—longer sales cycles, smaller potential client pools, higher priced purchases and multiple decision makers—that requires multiple touch points with a prospective client.
You can access the free guide at http://www.bopdesign.com/resources/library-item/creating-content-closes-deals/
About Bop Design
Founded in 2008, Bop Design is a full-service B2B marketing firm offering branding services for companies across North America. The agency offers branding services such as corporate identity development, tagline creation, competitive analysis, copywriting, logo design, print design and web design. The company's focus is on B2B firms that want an external team of branding specialists to enhance their brand positioning, build awareness and increase market share.
SOURCE Bop Design