Borders Extends Standard 30-Day Returns Policy — Consumers Now Have Until Jan. 31 to Make Returns This Holiday Season

Generous holiday returns policy another key differentiator in bookselling marketplace

Nov 19, 2010, 12:31 ET from Borders

ANN ARBOR, Mich., Nov. 19, 2010 /PRNewswire/ -- Borders is differentiating itself yet again from other national booksellers, today announcing it's extending its 30-day returns policy for the holiday season. Gift buyers and recipients now have until Jan. 31 to return books, music, movies, eReaders — any Borders product — purchased now through Dec. 24.  

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The liberal holiday returns policy is the latest offering in Borders' commitment to provide an exceptional customer experience and one that sets Borders apart from other major booksellers. The company also recently announced that it's matching local competitors' advertised in-store prices on items Borders has in stock. The retailer also promises that if consumers don't find an item in stock at a Borders store, and it's among the more than one million titles available on, Borders will find it and pay the shipping costs to the customer's home.

With Borders' new generous holiday returns policy, its price matching program and its in-stock-or-the-shipping-is-free assurance — all bookselling industry firsts — customers will enjoy a hassle-free shopping experience at Borders this holiday season.

"We're gearing up for an exciting Black Friday weekend. Not only have we stocked our stores to the rafters with gifts for virtually everyone, but we're also making it easier than ever for our customers to find exactly what they want at the lowest price," said Mike Edwards, CEO of Borders, Inc. "If for some reason, an item needs to be returned to Borders, we're making that easy as well with a generous holiday returns policy. Customers have no reason to shop anywhere else this holiday season."

Returns of merchandise purchased in stores must be accompanied by the original sales receipt or Borders gift receipt. Online purchases must be accompanied by original packing slip. For more information visit

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as "expected," "planning," "possibility," "opportunity," "goal," "will," "may," "intend," "anticipates," "working toward" and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial condition and performance (including earnings per share, profitability, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its cost reduction initiatives and plans for store closings, and the expansion of product categories, including eBook content and eReaders. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital--including vendor credit--to fund the company's operations and to carry out its strategic plans; adverse litigation results or other claims, the performance of the company's information technology systems, the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; and, with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices.

The company's periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

SOURCE Borders