Borders Group to Open 25 Pop-Up Stores for the Holiday Season

Sep 28, 2010, 09:05 ET from Borders Group, Inc.

ANN ARBOR, Mich., Sept. 28 /PRNewswire/ -- Borders Group today announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31. Averaging about 2,500 square feet, each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories.  A complete list of the stores can be found below.

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"The majority of these stores are located in malls where we had a presence at one time," said Mike Edwards, CEO of Borders, Inc. "Where it didn't make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers. We're thrilled to once again be part of these communities."

Seasonal Borders Express Stores

Scottsdale Fashion Square

Scottsdale, AZ

Valley Plaza Mall

Bakersfield, CA

Sunvalley Shopping Center

Concord, CA

Westfield Valley Fair

Santa Clara, CA

Perimeter Mall

Atlanta, GA

Westland Mall

West Burlington, IA

Westfield Fox Valley

Aurora, IL

Yorktown Center

Lombard, IL

Woodfield Mall

Schaumburg, IL

Emerald Square

North Attleboro, MA

The Mall at Partridge Creek

Clinton Township, MI

The Crossroads

Portage, MI

Ridgedale Center

Minnetonka, MN

Steeplegate Mall

Concord, NH

Fox Run Mall

Newington, NH

Moorestown Mall

Moorestown, NJ

Hamilton Mall

Mays Landing, NJ

The Mall at Short Hills

Short Hills, NJ

Oakdale Mall

Johnson City, NY

Poughkeepsie Galleria

Poughkeepsie, NY

Kenwood Towne Center

Cincinnati, OH

The Mall at Robinson

Pittsburgh, PA

Collin Creek Mall

Plano, TX

Greenbrier Mall

Chesapeake, VA

Fox River Mall

Appleton, WI

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as "expects," "planning," "preparing," "possibility," "opportunity," "goal," "will," "may," "intend," "anticipates," "working toward" and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial condition and performance (including earnings per share, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its strategic initiatives such as the expansion of product categories, including eBook content and eReaders and contemplated strategic partnerships. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital - including vendor credit - to fund the company's operations and to carry out its strategic plans; adverse litigation results or other claims; the performance of the company's information technology systems; the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices; and, with respect to strategic partnerships, the ability to identify and reach agreements with acceptable partners.

The company's periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

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