Borders® Partners With ShopRunner(SM) to Provide Unlimited Free Two-Day Shipping to Save Customers Time and Money

Nov 11, 2010, 08:00 ET from Borders

ANN ARBOR, Mich., Nov. 11, 2010 /PRNewswire/ -- Borders® today announced a partnership with ShopRunner(SM), a new online service for consumers looking to shop smart and save time. Borders is participating in ShopRunner's new online shopping program designed to offer customers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide variety of today's most popular retailers. The members-only program also offers exclusive deals from a number of retail partners, making it one of the most powerful and valuable tools for online shopping. Not only can consumers choose from more than 1.4 million books and other products from Borders, but they can also select from a variety of consumer items, including apparel, beauty products and pet supplies offered by participating retailers. By logging onto, members gain access to exclusive offers and are eligible for fast, free shipping and returns on millions of items. In addition, consumers can track the shipping status of any order and review order history to ensure a timely delivery.

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"We're committed to providing our customers with the best overall experience, with the added bonus of a heavy focus on consumer choice," said Mike Edwards, CEO of Borders, Inc. "We recognize that today's consumer wants to find the best deal fast. ShopRunner's new online shopping program provides the most convenient online shopping experience and we're thrilled to participate, providing Borders' customers with even more value and a great service."

Borders' partnership with ShopRunner is another step in the company's renewed focus of providing an exceptional customer experience, both in-store and online. Another example of Borders' commitment to delivering superior customer service is the recently launched "Borders Customer Commitment" — a new customer satisfaction initiative and the first of its kind in the bookselling industry.  The program includes the popular "In-Stock Promise," which assures consumers that if they don't find an item in stock in a Borders store, and it's among the more than one million titles available on, Borders will find it and pay the shipping costs to the customer's home. The Customer Commitment also includes a separate in-store program — the "Low Price Promise" — promising that the company will match a local competitor's advertised, in-store price on items that Borders has in-stock in-store.

ShopRunner membership is offered for a low annual fee of only $79, and entitles members to both online and offline benefits. Consumers can sign up for a free, 30-day trial at

About ShopRunner

ShopRunner is a members-only online shopping service that offers time-starved, savvy consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns, across a wide selection of today's most popular retailers.  ShopRunner members also receive access to exclusive deals that can be combined with fast, free shipping. ShopRunner's growing retail network includes relationships with America's most sought-after brands including Sports Authority, GNC,, PetSmart and Borders, with millions of products in clothing, baby, beauty, sporting goods, pets, toys, luggage, automotive and more.  Consumers can sign up for a free, 30-day trial at any participating retailers' website, or by visiting ShopRunner is a wholly owned subsidiary of GSI Commerce®, (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing services.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries, Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as "expected," "planning," "possibility," "opportunity," "goal," "will," "may," "intend," "anticipates," "working toward" and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial condition and performance (including earnings per share, profitability, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its cost reduction initiatives and plans for store closings, and the expansion of product categories, including eBook content and eReaders. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital--including vendor credit--to fund the company's operations and to carry out its strategic plans; adverse litigation results or other claims, the performance of the company's information technology systems, the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; and, with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices.

The company's periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

SOURCE Borders