Boreal Water Announces Appointment of President and Chief Operating Officer

KIAMESHA LAKE, N.Y., Oct. 26 2011 /PRNewswire/ -- Boreal Water Collection inc. (OTCmarkets: Pinksheets BRWC) today announced the appointment of Mr. Leonard R. Yendrys as President and Chief Operating Officer.  He will also be a member of Boreal Water board of directors.  Mr. Yendrys, previously serving as President and CEO for PROVALT Life Sciences Corporation Bio-technology product research and development brings over 25 years of international experience services in project and management consulting and senior executive positions in both the private and public sectors, specializing in consumer product development, and global trade marketing services.  He takes over the Presidency from Francine Lavoie, who will continue to serve as CEO and Chairman of the Board.

"I am extremely excited to join Boreal's team," said Mr. Yendrys. "Boreal Water is a company with terrific opportunities, grounded in its outstanding base of high profile commercial clients, distributors and major retail customers it serves. I look forward to the opportunity to build on the strong platform that has been developed by Ms. Lavoie's vision and the company's talented management team."

Francine Lavoie, Chairman of the Board of Boreal Water, added, "We are thrilled that Leonard will be leading Boreal forward during this next phase of organizational evolution. We believe that there are tremendous opportunities to both strengthen and grow the business in the functional enhanced beverages. Leonard brings world-class management experience, and we are confident that his leadership will mean great things for the organization and our shareholders."

Mr. Yendrys' background and experience with PROVALT Life Sciences Corporation, working over the last 14 years in the Biotechnology and Wellness industries will be a valuable asset in leading Boreal Water's future entry and expansion plans in developing new enhanced spring-water and proprietary scientific based function health beverages product lines. As well as utilizing his keen understanding and knowledge of international trade development services will also, oversee the planning and staging the company's global market expansion. Since 1997, Mr. Yendrys has focused his attention in developing new social wellness programs and development of ethical science based beverage products in the biotech food and beverage healthcare industries. As an experienced business manager in administration, operations, merchandising and marketing consultant has worked in both the retail and manufacturing environments, Over his many years of international travel, he has provided conceptual designs, strategic planning for both project and product development, while organizing successful bilateral trade agreements and alliances for large Canadian and International firms.

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About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

For more information on Boreal Water Collection, please contact us by email us at [email protected], [email protected], or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater and www.linkedin.com/in/borealwater.

SOURCE Boreal Water Collection