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BOREAL WATER Signs a Private Label Deal With DEAN & DELUCA


News provided by

BOREAL WATER COLLECTION INC.

May 21, 2013, 11:28 ET

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KIAMESHA LAKE, N.Y., May 21, 2013 /PRNewswire/ -- BOREAL WATER COLLECTION INC. - (OTCQB: BRWC) a high end private label bottled water company from NY just signed a private label deal with the very prestigious DEAN & DELUCA company, also headquartered in NYC. BOREAL will be bottling DEAN & DELUCA private labeled bottled water out of its NY Catskill Mountains plant.

Mrs. Francine Lavoie, CEO of BOREAL WATER COLLECTION, Inc. and the whole team at BOREAL are proud to welcome DEAN & DELUCA as another valued high end client of BOREAL. "We are committed to focus on growing our list of valued clients, by providing them with a made to measure solution backed with our commitment of excellent service," said Francine Lavoie, CEO of BOREAL WATER COLLECTION Inc.

BOREAL WATER  will continue positioning itself to take advantage of being located just 90 miles from New York City in the Catskill Mountains.

By continuing to support local, regional, and national companies with their promotional needs by providing them with a turnkey solution for "house brand" labels, BOREAL WATER will further strengthen its national distribution reach.

Over its history, DEAN & DELUCA, www.deandeluca.com, has earned a reputation as an icon of New York City culture and lifestyle. Since its initial store opening in 1977, DEAN & DELUCA has added additional locations in New York City; Washington D.C.; Charlotte, North Carolina; Leawood, Kansas and Napa Valley, California. In addition, several international locations have opened in Japan, Thailand, Taiwan, South Korea and The Middle East.

Your brand our experience!

BOREAL WATER COLLECTION is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, BOREAL offers fully integrated turnkey service, with prize-winning BOREAL private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, BOREAL also has exclusive access to two pristine and abundant springs, one an award-winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York.

For more information on BOREAL WATER COLLECTION, please contact us by email us at [email protected], [email protected] or call investor relations at 1-917-929-9118 or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater and www.linkedin.com/in/borealwater

Safe Harbor

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

SOURCE BOREAL WATER COLLECTION INC.

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