Born Out of Necessity, Hangover Joe's the Official Hangover Recovery Shot Becomes a Morning-After National Sensation

Conceived with a Scribble on a Cocktail Napkin, the Only All-Natural Hangover Relief Remedy is Now the #1 Selling Hangover Recovery Product in the Country

Jul 11, 2012, 11:00 ET from Hangover Joe’s

COLORADO SPRINGS, Colo., July 11, 2012 /PRNewswire/ -- There's one in every crowd. You know the type: the guy who's the life of the party yet still manages to get on with life the next morning. For serial entrepreneurs Michael Jaynes and Shawn Adamson, that guy was their friend Joe, a notorious drinker who could go all night and somehow manage to do it again less than 24 hours later.

During 2009 Opening Day of horse racing at Oaklawn Racing & Gaming Park in Hot Springs, Arkansas, Joe's party-it-up attitude finally caught up to him. When he met Jaynes, his friend of many years, and Adamson, his new buddy, in the hotel bar of the historic Arlington Resort and Spa the next morning—clad in a hotel robe and sipping a Bloody Mary—Joe quipped, "Y'all are entrepreneurs why don't you make something to help me get over this hangover."

Leaving them little time for research and development, Joe soon commenced to imbibing his own remedy. Just hours later, Jaynes found his boozy buddy after another hard night of drinking passed out again, this time in his Sunday best. Jaynes did what any good friend would do—he snapped a photo of Joe in his inebriated state and saved it for posterity. The next morning, Joe was back at the bar asking his buddies, "So, did you come up with a remedy yet?"

Inspired by their carousing companion, Jaynes and Adamson did just that, brainstorming a hangover remedy, a panacea for overindulgence, a Holy Grail for those who like to hit the bottle and still function like a normal human being the next day. Jaynes scribbled "Hangover Joe—Get up and Go" on a cocktail napkin, borrowing the nickname he'd been calling his buddy Joe for years and pairing it with the product's precise intention.  

And, so it was born: the idea, the brand, the elixir that delivers relief to millions—Hangover Joe's Recovery Shot. Working with a scientist skilled in concocting natural ingredients to develop the original kit—a series of six capsules taken two before drinking, two while drinking and two after drinking, followed by a 2 oz. shot the next morning—the pair began marketing the Hangover Joe's hangover recovery product. And, Jaynes' picture of poor Joe in his weakened condition, saved for posterity? It was simply too perfect, too funny and too relatable to be kept among friends, instead finding its way onto t-shirts and product packaging as the brand's logo and calling card.

Demand for the kits—then sold only online—soon prompted Adamson to explore distribution deals with local convenience stores. "One store owner in Arkansas told us his customers actually threw out the pills and just downed the shot," Adamson said. The news proved to be vital customer insight. "After that, we started just selling the shots."

Just three years after that fateful cocktail napkin scribble, Hangover Joe's is the Number One selling hangover recovery product in the country, and the only morning-after recovery shot on the market designed specifically to relieve hangover symptoms. Just down the tasty, smooth, fully-loaded 2 oz. shot first thing in the morning to start feeling better in minutes. It's fast, easy, convenient—and it works. In fact, it works so well, the entire Hangover Joe's crew regularly tests their product for the ultimate in "professional" quality assurance analysis.

Hangover Joe's is a must-have for professional partiers, concertgoers, the bachelor or bachelorette, and anyone else who knows their limit and eagerly sips right past it. The morning-after remedy is also perfect for young professionals, parents and other "responsible" adults who like to cut loose once in a while but must quickly bounce back to the real world.

Made from Hangover Joe's patent-pending, proprietary Get Up and Go Blend, The Hangover Recovery Shot packs a nutritional punch to help you do just that. Its 100 percent all-natural ingredients help to restore the body's essential antioxidants and nutrients to get you over the slump and feeling like yourself again. Hangover Joe's rejuvenating blend of taurine, kudzu, green tea leaf and acai fruit extracts, along with goji berry concentrate, niacin and vitamins B6 and B12 and other ingredients, go to work immediately to ease a throbbing head, settle the stomach and cool the body to counteract the morning-after effects of alcohol consumption. Plus, The Hangover Recovery Shot contains only as much caffeine as a single cup of premium coffee to help you feel revived and alert, without the miserable crash later.

An officially licensed product of Warner Brothers "The Hangover" movie, Hangover Joe's Hangover Recovery Shot keeps any night on the town from turning into a day-after nightmare. Now available in an exclusive collectible series of six different movie-theme labels, look for Hangover Joe's at GNC and select 7-Eleven, F.Y.E., Smoker Friendly and Love's locations, through select beer distributors, and now in Australia and New Zealand through a distribution partnership with A 2 Trade Partners. Hangover Joe's will also soon be distributed nationwide in Canada through another newly formed strategic distribution relationship. To order Hangover Joe's now, visit www.hangoverjoes.com.

About Hangover Joe's
Hangover Joe's is the exclusive producer of The Hangover Recovery Shot, the official licensed product of The Hangover movie and the nation's Number One selling hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, Hangover Joe's Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. Hangover Joes Inc. recently entered into a binding letter of intent to merge with Accredited Members Holding Corporation (OTCBB: ACCM), which is expected to close by the end of July 2012. For more information, visit
www.hangoverjoes.com, check us out on Facebook, YouTubeor follow us on Twitter @HangoverJoes.

SOURCE Hangover Joe’s



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