BOSTON, Sept. 14, 2011 /PRNewswire/ -- Boston PR and advertising agency CerconeBrownCompany (CBC) was awarded the prestigious Bulldog Reporter "PR Innovation of the Year" award for its CBC Green House program – a living showcase of earth-friendly products and brands. The award is given to a revolutionary campaign that encompasses creativity, tenacity and command of media and technology.
CBC Green House: A Sustainable Living Experience for Media
The CBC Green House gathered together some of the most influential brands in sustainable living, from Ford and 3M to Earthbound Farm and LG, and put them to the test, letting the nation's top press live among these products for several days in a net-zero home in Boulder, Colorado.
From the food they ate, the appliances and electronics they used, to even the beds they slept on, the press was provided an unfiltered and unedited experience with each product.
"The Green House isn't for everyone; you need confidence in your product to do the talking for your brand, and that's scary to many marketers," said Len Cercone, partner, CerconeBrownCompany. "The result is a powerful, authentic experience that journalists can share with full confidence to their readers and viewers."
In attendance were editors, producers and writers from outlets such as of The New York Times, NBC Today, VH1, Oprah, Real Simple and others.
"The Green House provided a forum to truly experience and live the sustainable lifestyle – including the house itself," said Leslie Goldman, one of the journalists in attendance. "The experience allowed for real-time discerning of what it really means to be a 'green' brand, and in turn impacted how we report on sustainable and eco-friendly trends to our audiences."
Brand Experience Programs Gaining Momentum
The Green House is just one of several Experiential Marketing programs run by CerconeBrownCompany. The firm has hosted media at its Summer House on Nantucket and Winter House in Park City since 2004.
In 2010, CerconeBrownCompany introduced The Cooking Experience in New York City to accommodate the growing interest in natural, healthy foods. In October 2011, the company will launch its Fall House in Santa Barbara, California, an full immersion into the West Coast lifestyle. Participants in the House programs have ranged from New Balance to Adidas, Keurig to Sabra, and Market BioSciences to Welch's.
"With consumers' attention so fractured today, brands must create a powerful lasting experience to break through," said Erika Brown, partner, CerconeBrownCompany. "It's no longer about what you say, but rather the experience you provide your consumer that makes a difference."
For more information on the CBC Green House, visit cbcgreenhouse.com.
Sealegs North American Launch: Bulldog Reporter's Best Consumer Launch 2011
The North American launch of Sealegs, the first consumer-friendly amphibious boat, centered around raising national brand awareness, but with a specific focus on Northeast coastal towns, and generating sales in affluent waterfront communities. CBC targeted press and consumer influencers by providing on-water experiences on the new craft.
Sealegs was also a key participant in CBC's Summer House experiential marketing program, providing on-water experiences to the nation's top editors.
Within four months Sealegs gained credibility with top-tier press, resulting in a positive introduction to its top audiences. The result? In December 2010 (traditionally the worst month for boat sales in the U.S.) sales exceeded any other month in the history of the company.
For more information on Sealegs, visit http://www.sealegs.com.
Located in Boston, Massachusetts, CerconeBrownCompany provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, Vibram, Sperry Top-Sider, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, K2, The Timberland Company and J. Jill. For more information, visit www.cerconebrown.com, join the CerconeBrown Facebook page and follow CerconeBrown on Twitter.