Boosts PR Team

Feb 16, 2012, 08:30 ET from

LONDON, February 16, 2012 /PRNewswire/ --

Fast-growing fashion accessories marketplace appoints new PR & Communications director, the online marketplace for unique jewelry, bags and accessories from top independent designers around the world, has announced the recent hiring of Josi Smart as its new PR & Communications Director.

Ms. Smart joins Boticca from Mission Media, a global PR agency, where she was most recently Fashion PR Director. At Mission, her clients included womenswear brand Jigsaw, international destination boutique The Shop at the Bluebird, online jewelry retailer Astley Clarke and the recently launched UK division of US s-commerce jewelry retailer Stella & Dot. Prior to Mission, Josi was Fashion & Beauty Account Manager at Push PR in London.

"We are absolutely delighted to have Josi join our growing team", says's CEO and co-founder Kiyan Foroughi. "She brings a wealth of experience and relevant contacts in the industry. We have every confidence that she will help us continue to build awareness about our designers and our own brand."

"I am thrilled to be working with", says Ms. Smart. "The brand has an incredible story and structure and has such a broad scope of interest for the media. I'm excited to be part of such a fast growing business and am looking forward to working with the team at to grow the brand profile further."

Headquartered in London,'s team scours the world for the very best independent designers and creates an experience of global discovery by connecting them with a truly international customer base. From gold hoop earrings to stackable rings and clutch bags, the site offers a variety of unique, exquisite pieces.

About is the global online destination for accessories that connects customers directly with top independent designers all over the world. makes it easier and more enjoyable for customers to discover high-quality, unique jewelryhandbags  and fashion accessories with a meaningful story. The marketplace is curated and edited by a team of fashion experts, designers, stylists and collectors, who illustrate the culture, stories and inspiration behind the collections on the site. With headquarters in London, has handpicked more than 250 emerging designers from over 40 countries and offers a selection of more than 6,000 pieces of jewelry and fashion accessories.

Recent designers and brands that have joined Boticca include Tamzin Lillywhite, Kish & Evie and Ware Jewellery.