Bottega Verde Website Launch Brings Safe, High-Caliber, Affordable Cosmetics to America
Deep Discounts, Free Products, Free Shipping Let You Experience Natural Italian Beauty at an Incredible Value
ATLANTA, Nov. 16, 2010 /PRNewswire/ -- Americans are calling for safer cosmetics; Italy is responding by launching a U.S. website, http://www.bottegaverde-usa.com, for its ultra-popular line of cosmetics, Bottega Verde, the favorite brand of one in five Italian women.
They're celebrating with these online deals direct from Italy:
- Deep discounts on their eight most popular products. Receive any single product, valued at up to $44.90, for $4.99. You'll get free shipping and free Olive Oil Body Butter. Click here for more details.
- Free Olive Oil Body Butter, a $20 value, included with any purchases. Made with olives from centuries-old trees at the Lucii Libanio di Certaldo farm in Tuscany.
- Free shipping with any purchase above $29.
"Harmony and balance with nature are the starting point of every Bottega Verde product; that's why you'll find more than 300 active-plant ingredients in our formulations. We're proud to make safe, authentically natural products affordable and accessible to Americans," says Benedetto Lavino, President of Bottega Verde.
"You see, similar products in the American marketplace can be quite expensive for the typical consumer. We believe that everyone deserves safe beauty choices," he continues. "That's why, for the past 20 years, we have been a European leader in providing innovative, healthy, bio-responsible personal care products at the lowest prices possible."
The difference in safety standards between the United States and Italy is glaring. The Food and Drug Administration restricts merely 11 chemicals from cosmetic products; the European Union, where Bottega Verde products are made, restricts 1,100. Congress wants similarly stringent standards, introducing the Safe Cosmetics Act of 2010 (H.R. 5786) this summer. (For more information, click here.) But as the bill awaits passage, Americans can make a certifiably safer cosmetic choice right now at http://www.bottegaverde-usa.com.
Founded in Pienza, in the heart of Tuscany between Florence and Siena, Bottega Verde began as an herbalist's shop nearly 40 years ago and now serves more than six million customers through direct sales at 336 retail stores worldwide, shipping to 22 countries, and e-commerce. (Their Italian website boasts more than one million hits a month.)
The company's production is prolific, turning out 200 new products each year, including face and body treatments, cleansers, and hair and sun products. The U.S. website features a selection handpicked for the American marketplace. Bottega Verde keeps prices affordable by completing just about everything - from formulation to manufacturing to packaging - in-house. Clinical safety testing is done at the prestigious Universities of Milan and Pavia.
For more information about Bottega Verde, go to http://www.bottegaverde-usa.com.
Media Contact: PR&PRESS: AD MIRABILIA, Tel. + 39 02438219.1, E-mail: [email protected]
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SOURCE Bottega Verde
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