Boulder Canyon™ Natural Foods Expands Its Canyon Cut Ridged Potato Chip Line Inspired By Heart Friendly Oils

PHOENIX, Sept. 5, 2013 /PRNewswire/ -- To advance its position as one of the nation's premier natural snack food brands, Boulder Canyon™ Natural Foods has introduced two new varieties of its Canyon Cut line of kettle-cooked, ridged potato chips that appear in grocery stores this month.

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Avocado Oil Canyon Cut ™ potato chips are cooked in 100 percent avocado oil and are flavored with just a touch of sea salt. Olive Oil Canyon Cut™ chips are cooked in 100 percent olive oil and feature a tasty combination of sea salt and cracked pepper. The new Avocado Oil and Olive Oil varieties of Canyon Cut chips join the existing line that includes Totally Natural (original), Sour Cream & Chives and Honey Barbeque flavors. Both new varieties will appear in grocery stores in August with a retail price of $2.99-3.29 per 5.25-ounce and six-ounce bags, respectively.   

Avocado and olive oils are made up of monounsaturated fats that are generally considered healthier dietary options compared to oils with trans fats.

"The fastest growing variety of Boulder Canyon's regular kettle-cooked chips is Olive Oil¹ so we're certain consumers will respond well to the canyon cut variety as well as the introduction of our first avocado oil chip," said Steve Sklar, senior vice president of marketing for Inventure Foods, Inc., the parent company of Boulder Canyon. "Dietary benefits aside, avocado and olive oils impart this unique, subtle flavor that set them apart from anything else in the potato chip aisle. And the crunch of these chips is out of this world."

Like all Boulder Canyon (www.bouldercanyonfoods.com) snacks, Avocado Oil Canyon Cut and Olive Oil Canyon Cut feature only natural ingredients and contain no trans fats, no cholesterol and no MSG. In addition, they are gluten free, Kosher certified and Non-GMO Project verified.

The Canyon Cut line from Boulder Canyon has been a hit with natural snack food consumers since it was re-introduced last fall. The unique chips are cooked in small batch kettles to provide a more uniform heft and a heartier crunch, and the kettle-cooked approach provides as much as a 30 percent reduction in fat from traditional continuous-cooking methods.

Boulder Canyon™ Natural Foods is a member of the Inventure Foods, Inc. (Nasdaq:SNAK) family of Intensely Different™ specialty brands.  The Company's better-for-you and indulgent food brands include Boulder Canyon™ Natural Foods, Jamba® Juice At Home Smoothies, Seattle's Best Coffee®, Rader Farms®, T.G.I. Friday's® Snacks, Nathan's Famous® Snacks, Poore Brothers®, Tato Skins®, Bob's Texas Style®, Willamette Valley Fruit Company™. For further information about Inventure Foods' specialty snack brands, visit www.inventurefoods.com.

¹SPINS L24wks ending 6.8.13; IRI L24wks ending 6.16.13

SOURCE Inventure Foods, Inc.