BOULDER, Colo., June 12, 2017 /PRNewswire/ -- Catapult PR-IR (www.catapultpr-ir.com), a leading B-to-B high-tech PR firm and creator of Strategic Narrative Marketing, today announced that Guy Murrel, its co-founder and author of "A Practical Guide to Strategic Narrative Marketing," and Christine Bottagaro, chief marketing officer at Rogue Wave Software (www.roguewave.com), will co-present a Webinar on Wednesday, June 14, 2017 at 2 p.m. Eastern. The webinar, "Finding Your Narrative in a Crowded Content World," outlines a new brand messaging approach that focuses on defining and driving industry change to stand out in the market and say something meaningful and compelling.
Register now at: (http://bit.ly/Catapult-Webinar).
Tweet This: Join @RogueWaveInc & @catapultpr on 6/14. Learn how to differentiate your company w/ a #StrategicNarrative http://bit.ly/Catapult-Webinar
Murrel and Bottagaro will be joined by moderator and host, Beth Negus Viveiros, managing editor at Chief Marketer (http://www.chiefmarketer.com/). The live webinar will cover the essential elements for building a unique industry narrative, tips for focusing on advancing the industry by defining a new or existing category, and the steps for building a singular narrative framework that focuses on the industry rather than the company.
For more than 17 years, Catapult has helped companies identify and align their positioning and messaging strategies. As a result of these experiences, Catapult launched a Strategic Narrative Marketing process.
To learn more about Catapult's Strategic Narrative Marketing Workshop, visit: http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/
To purchase the book, "A Practical Guide to Strategic Narrative Marketing,": http://www.catapultpr-ir.com/practical-guide-to-strategic-narrative-marketing/
About Catapult PR-IR
Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
303-581-7760, Ext. 18
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SOURCE Catapult PR-IR