NEW YORK, April 19, 2016 /PRNewswire/ -- Bounce Exchange, Inc today announced that it has launched a behavioral email acquisition application that is now available on the Oracle Marketing AppCloud. This new acquisition application helps marketers immediately accelerate their email subscriber growth with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Bounce Exchange's behavioral automation application enables Oracle Responsys customers to easily accelerate email subscriber growth and then integrate these new subscribers in real-time. Using patented conversion technology, Bounce Exchange empowers marketers to extract maximum opt-ins from potential customers. The platform does this by enhancing a marketer's ability to recognize and categorize behavioral profiles and fully automate email acquisition.
Oracle Marketing Cloud customers can visit Bounce Exchange in the Oracle Cloud Marketplace to install the application and begin implementing Bounce Exchange in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About Bounce Exchange
Bounce Exchange is a behavioral automation software and analytics company. The behavioral platform they provide automates conversion rate optimization and user acquisition. This technology is employed by marketers to build complete profiles of their site visitors and then, based on these profiles, direct marketing efforts towards the most productive actions possible. The platform is live on thousands of digital properties across a diverse array of industries. Headquartered in New York City, Bounce Exchange is widely recognized as a leader in employee retention and workplace culture. Internet Week, Crain's New York, Computerworld and Fortune have all awarded the company for being among the best places to work in tech.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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SOURCE Bounce Exchange Inc.