Box Wine is Back and Better than Ever: The Naked Grape Wine Launches New 3L Box Nationwide

MODESTO, Calif., March 14, 2014 /PRNewswire/ -- The Naked Grape Wine proudly announces the national launch of its new 3L Box, the most-awarded 3L box wine in US competitions with 65 gold medals and more than 330 total awards to-date. The 3L box delivers the same high-quality product found in The Naked Grape glass bottles – all in one compact, convenient packaging that's easy on the planet. Along with providing real, fresh-tasting and original wine, each 3L box of The Naked Grape is fully recyclable across the country from bag to box, the first and only of its kind.

"We are seeing a resurgence in the popularity of box wine today, with the number of new high-tier 3L boxes growing 35% since 2009," said Stephanie Gallo, Vice President of Marketing for The Naked Grape. "The box format preserves the freshness of the wine and allows people to enjoy it in more places where glass can't go. Our new 3L box has the same great taste you'll find in our bottles, but with less waste."

Whether in a bottle or box, The Naked Grape wines are crafted to show off the full and unique fruit expression of each wine varietal, baring the true flavor of every grape. A 3L box of The Naked Grape wine contains the same amount of wine as four bottles and stays fresh for up to four weeks after opening, allowing for easy enjoyment of single servings. This convenient packaging is also perfect for large gatherings, picnics and places where glass is forbidden, without sacrificing the great taste The Naked Grape wines are known for.

To ensure all materials found in The Naked Grape wine box packaging – from the cardboard box to the inner bag and spout – are fully recyclable across the country, The Naked Grape partnered with TerraCycle, a company committed to keeping used wine boxes out of landfills by recycling or upcycling them into new, unique products. Once finished enjoying the wine inside, consumers can send the empty packaging to TerraCycle  for free to give it a second life by recycling or upcycling it into park benches, bike racks, recycling bins and more. To learn more about this partnership, visit TerraCycle.com/TheNakedGrape.

"Americans recycle or compost just over 34% of the waste they generate," said TerraCycle CEO Tom Szaky. "We count on companies like The Naked Grape to try to help increase that number by giving consumers a way to recycle packaging that might otherwise get thrown away."

The Naked Grape 3L box will be available nationwide wherever wine is sold beginning in April 2014. The wine will be available in Pinot Noir, Chardonnay, Pinot Grigio, Cabernet Sauvignon, Harvest Red Blend and Moscato and retails for approximately $20. To learn more about The Naked Grape Wine and where to buy, visit TheNakedGrapeWine.com.

ABOUT THE NAKED GRAPE WINE
The Naked Grape is real, fresh-tasting and original wine. We bare it all to reveal the best – in the true flavors of our grapes and in the people we meet. The Naked Grape offers eight refreshing and ripe varietals and blends – Pinot Grigio, Chardonnay, Moscato, Pinot Noir, Cabernet Sauvignon, Malbec, Harvest Red and Summer White – and is available nationwide for approximately $8 for a 750mL bottle. The Naked Grape 3L Box is available in Pinot Noir, Chardonnay, Pinot Grigio, Cabernet Sauvignon, Harvest Red Blend and Moscato and retails for approximately $20. For more information about The Naked Grape, call 888-NKD-GRPE or visit TheNakedGrapeWine.com.

ABOUT TERRACYCLE
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products.  Founded in 2001, TerraCycle is the world's leader in the collection and reuse of non-recyclable post-consumer waste, working with more than 40 major brands globally to collect used packaging and products that would otherwise be destined for landfills. TerraCycle repurposes that waste into new, innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay for every piece of waste collected and returned. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit www.terracycle.com.

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SOURCE The Naked Grape Wine