MEDFORD, Mass., Oct. 12, 2011 /PRNewswire/ -- Bozuko, Inc., whose platform lets brands and businesses build marketing promotions based on instant win games for mobile phones, today announced that Bozuko Beta is now publicly available. In 2 months of private Beta with eight Boston-area businesses, the Bozuko App has been downloaded by over 2000 users who have played over 60,000 times, winning close to 5000 prizes.
"We built Bozuko to enable social-mobile-location based marketing promotions that appeal to mainstream smart phone users," said Jake Epstein, CEO of Bozuko. "We saw businesses wanting to build their social media presence and customers craving something to do on their smart phones, but at the same time we saw limited engagement with existing location-based platforms. Bozuko taps into the widespread appeal of instant win games with a platform that lets businesses build fun, mobile marketing campaigns as simply as they would create online party invitations."
Bozuko's early Beta customers range from restaurants to parking garages to gas stations to sports venues. Minor League Baseball team, The Lowell Spinners, launched a Bozuko campaign in August. "We are always looking to reach new consumers and realize the important role social media plays in expanding our customer base," said Jon Boswell, Director of Media Relations for the Spinners. "Bozuko has allowed us to generate over 200,000 appearances in Facebook news feeds as fans played to win Spinners' prizes. Our likes increased and our check-ins jumped exponentially. With consumers placing increasing value on word-of-mouth recommendations, Bozuko allowed us to substantially increase our social presence"
With Bozuko Beta publicly available, businesses can use the basic service through November 30th for free. After the beta period, there will be a free version and a premium service for more customized campaigns. For more information on Bozuko Beta, email email@example.com or login to Bozuko to launch your own game.
Bozuko connects brands and businesses with their customers through instant win games on smart phones. Offering a simple to use, online game builder and free iPhone and Android Apps, Bozuko simplifies the process of running social network integrated, location-aware, mobile marketing campaigns. For more information about Massachusetts-based Bozuko, visit www.bozuko.com.
Press Contact: Jake Epstein, firstname.lastname@example.org, +1.617.947.5934