BPD Health Unveils New Brand Platform, It's Good to Grow

New platform reflects BPD's evolution as a strategic growth partner and calls on health organizations to pursue growth that expands access, fuels innovation and strengthens healthcare.

BOCA RATON, Fla., Sept. 23, 2026 /PRNewswire/ -- BPD Health today launched its new identity and brand platform, It's Good to Grow, reflecting the company's evolution as a strategic growth partner to organizations across the health industry.

The new platform focuses on the role organizational growth can play in enabling health organizations the strength to invest, innovate and expand their impact.

"We believe a stronger U.S. healthcare industry requires stronger health organizations," said Jason Brown, CEO and cofounder of BPD Health. "Growth gives organizations the ability to do more of what healthcare needs right now. It creates the strength to invest in clinicians, technology and new models of care. It funds the next breakthrough and gives great ideas the chance to scale. That's what we mean by good growth: growth that makes healthcare stronger and connects more Americans to better health."

The new identity marks the latest chapter in BPD's evolution over more than two decades, from BPD Advertising to BPD Healthcare and now BPD Health. That evolution reflects the company's expansion from a healthcare marketing agency to a broader strategic growth partner serving health systems, life sciences companies, health innovators, healthcare associations and consumer health brands.

Growth as a Strategy for Healthcare Progress

It's Good to Grow reflects BPD Health's belief that sustainable growth can help health organizations expand access, invest in innovation and strengthen the communities they serve.

For hospitals and health systems, growth can create the financial strength to sustain critical services, recruit clinicians, invest in technology and expand access. For life sciences companies, it can fund the next breakthrough and help it reach more people. For health innovators, growth can take an idea that works and give it the scale to change lives.

BPD Health is part of MJH Life Sciences, whose portfolio spans healthcare communications, education, research and physician engagement.

"The biggest problems in healthcare will require big swings," said Mike Hennessy Jr., chairman and CEO of MJH Life Sciences. "That takes organizations with the strength to invest in new ideas and the ambition to challenge how things have always been done. BPD Health is built to help health organizations pursue that kind of growth."

The brand evolution follows a year of investment in BPD's enterprise growth capabilities, including the introduction of bpDNA, its enterprise growth system; Signals Intelligence, which brings together market, consumer, physician and business intelligence; and Violet, its AI platform. Together, they help organizations identify the right growth opportunities and act on them faster with innovative, creative and strategic solutions.

"The industry is changing at an extraordinary pace, and we've evolved alongside the organizations we serve," Brown said. "BPD Health reflects who we are and where our business is going: bringing together intelligence, strategy, creativity and technology to help health organizations grow stronger and create greater impact in the world."

For more information, please contact:

Nicole James
SVP, Communications
[email protected] 
734-358-9247

About BPD Health
BPD Health is a strategic growth partner to healthcare organizations. BPD helps organizations grow through work that enhances market position, workforce engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. The system combines BPD's proprietary healthcare data and intelligence through its Signals Intelligence platform with expertise across strategic advisory, activation and automation to identify growth opportunities and act on them. BPD Health is a wholly owned subsidiary of MJH Life Sciences. Learn more at bpdhealth.com.

SOURCE BPD Healthcare