"Bra Fit Stylists" Set the Gold Standard Across the Nation and Now in Washington, DC
Acclaimed bra boutique — Oprah favorite, known for their personal consultations, complimentary lifetime alterations and unparalleled size selection — is opening May 2nd!
WASHINGTON, April 26, 2011 /PRNewswire/ -- The acclaimed bra boutique, {intimacy}, known for their unparalleled service and dedication to finding the perfect fit, will open their first store at Tysons Corner Center on May 2nd, marking the 16th store nationwide.
Ever since the doors to their first store in Atlanta opened in 1992, {intimacy} has maintained its mission to hoist the confidence (and breasts) of women everywhere. As they continue to set the gold standard in bra fit, fashion and style, the addition of this store brings {intimacy} even closer to their ultimate goal: to uplift women across the country!
With 85% of all women wearing the wrong size bra and 63% in desperate need of more comfort, the women of Washington can now breathe a sigh of relief -- {intimacy} is finally here!
Susan "The Bra Whisperer" Nethero, {intimacy} founder and chief fit stylist, brings over 18 years of experience and top industry knowledge to the region. As the exclusive bra fit expert on Lifetime's How to Look Good Naked with Carson Kressley, she has made numerous guest appearances on The Oprah Winfrey Show, Rachael Ray Show, The Today Show and The Doctors.
The newest addition to {intimacy}'s national repertoire of high-end boutiques is consistent with the company's new branding and merchandising concept, including a gorgeous wall display that makes customers feel they're in a lingerie candy land and lavishly decadent fitting rooms, which take up the majority of the floor space in each store. {intimacy}'s state-of-the-art design and award-winning commitment to excellent customer service have carried the brand to the top of its industry.
In addition to the tantalizing aesthetics and ample selection of sizes and designer brands, the unique proprietary and holistic bra fit service found exclusively at {intimacy} is the alluring hook that draws most women in.
"{intimacy} offers a one-of-a-kind approach to service when it comes to bra fit and fashion," says Nethero, who trained under the Queen of England's Royal Bra Fitter. "With an amazing inventory of bras, panties and shapewear, our complimentary personalized 30-minute consultations result in the ultimate full body transformation. The before-and-after results are truly amazing."
{intimacy}'s renowned bra fit makeovers take place in one of the serene and welcoming spa-like dressing rooms, "Where the magic really happens," says Nethero. The highly trained bra fit stylists will educate women on how their figure can be dramatically improved, resulting in a newfound confidence for most women. The store carries more than 90 bra sizes, from A to K cup and offers free custom alterations for the life of the bra. Reservations for fitting appointments are recommended, but not required.
{intimacy} will be located at Tysons Corner Center (1961 Chain Bridge Rd., McLean, VA 22102). Hours will be Monday to Saturday, 10 am to 9:30 pm; Sundays from 11 am to 7 pm. For more information on {intimacy}, please visit www.myintimacy.com or follow on twitter @intimacybrafit.
SOURCE {intimacy}
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