BradfordLawton Snags Coveted National Addy Award at This Year's Ceremony

SAN ANTONIO, June 29, 2011 /PRNewswire/ -- San Antonio-based advertising and branding agency BradfordLawton was awarded the coveted national Silver ADDY Award by the American Advertising Federation. The agency's "Donate" truck wrap, created for the Goodwill Industries of San Antonio, won in the vehicle advertising category. In the past three years, the agency has now won two national ADDY awards, as well as multiple national/international awards from The One Show, Communication Arts, Graphis and Print.

ADDY Award winners were announced at the National Convention in San Diego, put on by the American Advertising Federation. This year, more than 50,000 entries were submitted. BradfordLawton was one of less than 200 selected as a national winner.

The award-winning "Donate" truck wrap is just one component of the overall strategic brand and advertising campaign BradfordLawton established for the Goodwill Industries of San Antonio. BradfordLawton's combination of creative vision and strategic thinking helped reinvent Goodwill's brand position through a variety of means including television, interactive/social media, website development, video, print and collateral development, as well as out of home and environmental/in-store marketing.

"Everyone at Goodwill Industries San Antonio is so excited for the well-deserved recognition BradfordLawton is receiving for this campaign," said Rebecca Helterbrand, Goodwill Industries of San Antonio Vice President of Marketing and Performance Excellence. "This entire campaign not only helped reinvent the perception and awareness of our brand, but also helped drive record high donations and revenue increases."

As a result of the campaign, Goodwill has seen donations increase by 10 percent compared to 2010, increased its overall donors by 29 percent and reported its second highest revenue increase since opening its doors more than 65 years ago.

The ADDY Awards, sponsored by the American Advertising Federation, is ranked among the advertising industry's largest and best represented national competitions. Each year the awards program serves to recognize creative excellence in a variety of mediums from small and large advertising agencies across the globe.

About BradfordLawton, LLC

San Antonio-based BradfordLawton is a creative advertising and branding partner that combines creative vision with strategic thinking. Leveraging the expertise of the company's founding partners, former CMO and strategist Tony Diamond and award-winning creative Bradford Lawton, the agency combines client perspective with agency passion to build true partnerships and evolve brands. Key clients have included Taco Cabana, Goodwill Industries, AstraZeneca (Sweden), The Kennedy Space Center, NASA and Freightliner Trucks. BradfordLawton has won numerous awards from the American Advertising Federation, The One Show, New York Art Directors Annual, HOW, Communication Arts, Graphis, Dallas Society of Visual Communications and more. For more information go to www.bradfordlawton.com.

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SOURCE BradfordLawton