Brainshark Appoints Robin Saitz as Chief Marketing Officer

WALTHAM, Mass., April 28, 2015 /PRNewswire/ -- Brainshark, Inc., a software as a service (SaaS) company delivering content-driven sales enablement solutions that help businesses close more deals, today announced the appointment of marketing veteran Robin Saitz as chief marketing officer. With a proven track record of building high-performance teams and brands, Saitz will spearhead the company's marketing strategy, ranging from messaging and positioning, to demand generation and awareness programs.

"Robin is a high-energy, results-driven marketing leader who has the ability to think strategically and collaboratively, while leading a team to execute at the highest level of performance," said Brainshark President Greg Flynn. "As we continue to expand Brainshark's position in the sales enablement arena, Robin will play an essential role in our growth."

Prior to Brainshark, Saitz had a successful 25-year career with PTC, where she was most recently senior vice president of global marketing and operations and led the company's lead-to-revenue initiative. During her tenure, she helped the company grow from $25 million to $1.3 billion in revenue, while leading all aspects of marketing, including product and solutions marketing, corporate branding, social and content marketing, demand generation, regional and channel marketing, and global events. Previously, Saitz worked as a member of the technical staff at both GTE and Raytheon. She earned a master of science degree in engineering management from Northeastern University and a bachelor of science degree in engineering and computers from Trinity College-Hartford.

"Sales productivity is top of mind for executives who want to grow their business. As a marketer, I can appreciate firsthand the critical nature of this problem. With Brainshark I see a tremendous opportunity to enable sales professionals to ramp-up quickly, have better conversations with buyers and win more deals faster," Saitz said. "I'm passionate about helping our customers solve this challenge and reach their sales productivity goals, and I look forward to helping Brainshark grow as the definitive leader in this evolving market."

About Brainshark, Inc.

Brainshark sales enablement solutions accelerate revenue through faster training, increased demand and more successful sales conversations. Brainshark simplifies the creation and delivery of content to ensure that key audiences – regardless of location – are always up-to-date with on-demand access to video communications on any computer or mobile device. Sales enablement functionality, including tight integration with Salesforce, enables reps to win more deals through better training, improved demand generation and live presentation delivery. Detailed analytics help identify the best opportunities and highest-value content, while providing insights that improve managers' coaching efforts. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing and training communications. Learn more at www.brainshark.com.

Logo - http://photos.prnewswire.com/prnh/20120402/NE79983LOGO

SOURCE Brainshark, Inc.

Related Links

http://www.brainshark.com